Growth Marketing Manager

1 month ago

Grand Rapids, United States WEB Service Company Full time

Job Description:

webAI is on the hunt for a Growth Marketing Manager who can turn ambitious goals into measurable success. In this pivotal role, you’ll report directly to the Head of Marketing, leading efforts to grow our user base and enhance our market presence. We’re looking for a results-driven professional with a strategic mindset and a passion for AI technology. If you thrive in a fast-paced environment and are ready to make a difference, we’d love to connect.

Responsibilities:

Develop and optimize a diverse portfolio of paid and organic acquisition channels, including digital campaigns, SEO, ABM, and events, to drive user acquisition and revenue growth.

Strategically drive the conversion of our self-serve user and sales base through impactful multi-channel campaigns designed to maximize conversion throughout the funnel.

Design and execute growth experiments to test hypotheses, learn from results, and iterate on the approach for continuous improvement.

Establish key metrics, objectives, and success measures for experiments and nurture campaigns. Oversee the reporting and performance of initiatives to enable optimization and strategic adjustments.

Work closely with sales, product marketing, content, design, and operations teams to align growth initiatives with business goals and ensure a seamless customer journey.

Be a strategic thinker, problem solver, and communicator focused on building meaningful and impactful user experiences.

Create and implement pipeline acceleration programs and lead generation initiatives towards specific, targeted accounts and contacts.

Manage ongoing performance and report on results and recommendations, presenting and summarizing results meaningfully for leadership and marketing and business stakeholders.

Requirements and Skills

5+ years of experience in digital marketing, integrated marketing, and growth marketing, including a minimum of 2 years as an ABM practitioner.

Demonstrated success in developing and executing digital growth marketing campaigns, preferably in high-growth tech environments.

Exceptional analytical skills with a data-driven mindset, proficiency in utilizing data to drive decision-making and marketing optimization.

Hands-on mastery of Hubspot and proficiency in Webflow, Google Analytics, and other leading marketing tech tools. Experience with managing pixels, event tracking, and measurement platforms.

Excellent presentation, communication, verbal/written, and relationship-building skills. Ability to educate and influence colleagues across cross-functional teams at all levels within a dynamic and growth-oriented environment.

Tenacious problem-solving skills with a strong bias toward action, testing, learning, and iterating. Ability to manage conflicting priorities and remain open and flexible in times of uncertainty.

Strong strategic thinking skills to ladder up activities and programs to higher-level business goals. Ability to translate business needs into digital strategy and communicate that strategy effectively to marketing and sales.

Thrives on challenges and opportunities in a fast-paced startup environment. Ability to develop effective partnerships and influence colleagues across cross-functional teams at all levels within a dynamic and growth-oriented environment.

Obsessive organization skills with the ability to manage multiple projects, build work-back schedules, and hold others accountable for commitments.

About webAI

webAI is a software company, headquartered in Austin, TX, that is building a decentralized AI development platform. Our technology enables the development of powerful AI using limited amounts of data, challenging the underlying assumption that big data is the key to unlocking the full power of AI. webAI offers opportunities to join a dynamic and fast-growing team that fosters a fun and growth-oriented office culture.

Benefits:

Competitive salary and performance-based incentives.

Comprehensive health, dental, and vision benefits package.

$200/mos Health and Wellness Stipend

$400/year Continuing Education Credit

Flexible work week

Free parking, for in-office employees

Unlimited PTO

Parental, Bereavement Leave

Supplemental Life Insurance

webAI is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of webAI to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.

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