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Lead Generation Specialist

2 months ago


Trenton, United States Association Headquarters Full time

The Lead Generation Specialist (LGS)

is a critical part of the New Business Development (NBD) team, sourcing potential clients and handling early outreach efforts. Using the AH ideal client profile as a guide, the LGS is responsible for prospecting efforts designed to fill the top of the sales funnel and provide a warm handoff of qualified leads to the senior members of the NBD team. ESSENTIAL DUTIES AND RESPONSIBILITIES: The primary tasks of the Lead Generation Specialist are as follows: ● Proactively research and identify leads using digital and email outreach. This would include utilization of resources such as Zoominfo, Salesforce and Sales Navigator. ● Lead utilization of Zoominfo WebSights feature to identify and initiate follow up on AH website visitors; manage Zoominfo automations as part of this strategy ● Work closely with Corporate MarCom to initiate follow up on leads generated through inbound marketing activities ● Maintain accuracy of sales databases: ○ Salesforce CRM ○ Zoominfo database search filter and list management ● Mine databases for segmented outreach opportunities ● Book qualified leads for follow up by the senior sales team ● Maintain relationships with qualified prospects and partner vendors as needed ● Collaborate with the team to refine strategies based on data and market trends ● Participate in marketing events and tradeshows as needed ● Stay on top of industry trends, spotting new lead generating opportunities MEASUREMENT OF SUCCESS Positive Feedback/scores from annual client partner surveys for assigned clients Successful completion of client agreements within defined scope, deadline, and budget Results meet targeted client goals and KPIs. Achieve Gross Profit goals for assigned client contracts Management of assigned team members in channel meets or exceeds utilization targets Proactively support AE and other director-level roles in resolving management or operational issues as they arise Consistent implementation of AH's and MarCom's best practices Software skills/experience: Email Marketing Tools like Constant Contact, Informz, Mail Chimp Social Media Platforms - LinkedIn, FB, Twitter, Instagram, YouTube Canva Website CMS like Drupal, WordPress QUALIFICATIONS Bachelor's degree in business administration, marketing, communications, or related field ● Proven experience in a sales environment, preferably with a longer sales cycle involving multiple stakeholders (minimum 3 years experience) ● Excellent communication and interpersonal skills, with the ability to build relationships with prospects and stakeholders ● Strategic thinking and analytical skills, with the ability to interpret data and make informed decisions ● Ability to work well in team environment and interact effectively with marketing and other key service departments ● Knowledge of Zoominfo and Salesforce a plus ● Commitment to delivering exceptional customer experiences and driving organizational growth ● Experience working in a highly-autonomous and impact-driven environment ● Strong computer skills; proficient in all Microsoft Office applications ● Passion for the Mission: A genuine passion for the organization's mission and values can be instrumental in effectively promoting services and engaging with clients. APPLICATION INSTRUCTIONS To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.

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