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Senior Manager, Marketing Promotions, Nurse and Patient

4 months ago

Emeryville, United States BeiGene Full time

**General Description:**

**This individual is responsible the development, implementation, and execution of Nurse and Patient promotions to support the continued growth of BRUKINSA (zanubrutinib). The position requires strong leadership, communication, and cross-functional collaboration skills.**

**Essential Functions of the job:**

**Manage cross-functionally to develop, execute and evaluate projects that focus on supporting the interconnections between HCPs/Nurses, patients, caregivers/families, and liaising with numerous teams to accomplish goals, including Field Teams, Legal, Compliance/Privacy, Patient Advocacy, Patient Support Services, and Market Access.**

**Develop a thorough command of the clinical data to create promotional messaging/materials consistent with the approved label.**

**Collaborate with commercial operations / business analytics initiatives to uncover actionable insights and track progress of goals.**

**Partner with internal marketing colleagues & agency partners to develop personal and non-personal promotional plans for patients, with the potential to include Direct-to-Consumer (DTC) advertising.**

**Manage promotional material development, including distribution coordination, inventory management and field communications through collaboration with commercial operations and/or warehouse fulfillment.**

**Align with promotions team on goals and KPIs for key initiatives/resources**

**Organize and represent relevant patient and nurse promotional materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements.**

**Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues.**

**Required Education:**

**Minimum of a BA/BS Degree in marketing or related field.**

**Required Qualifications:**

**Bachelors degree in marketing or related fields with 7 plus years of overall experience.**

**5 plus years of relevant experience in pharmaceutical and/or healthcare industry or within a promotional ad agency**

**Commercial experience with consumer or HCP marketing preferred**

**Experience in oncology preferred**

**Supervisory Responsibilities:**

**This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.**

**Travel:**

**25%**

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.