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E-Commerce Marketing Manager

2 months ago

Emeryville, United States Michael Foods Full time
Business Unit Overview

Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we've been nailing for over 15 years. We start off with an organization powered by our company purpose-Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don't mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives-alongside some truly amazing colleagues. Why don't more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work™ for the 8th year-running in 2024. And we currently rank #2 on Fortune Magazine's Best Workplaces in our category, and in the top 12 for each of the last 5 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural and diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on...#LI-hybrid

Responsibilities

The Role:

Reporting to the Senior eCommerce manager, you will be a self-starter and a hard worker. Your curiosity, leading to a learning agenda, is crucial to succeeding in this role. You will be part of a high performing, high visibility team as ecommerce is a key pillar of expansion in this business. There will be loads of opportunities to learn from bright minds of the field through ongoing program testing and conferences.

We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY. We aligned on those two common days way back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories on Zoom meetings are few and far between. The expected pay scale for this role is $120k to $130k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

Our modern 50,000 sq. foot headquarters straddles the border of the cities of Emeryville, Oakland, and Berkeley, California with free onsite parking and many transportation options.

Your key responsibilities will be:

- Maintain the Amazon catalogue for all Dymatize items to power the Amazon business

- Manage innovation launches to drive excitement with consumers & build equity on the Dymatize brand.

- Manage Amazon media campaigns to drive traffic and healthy return on ad spend (ROAS)

- Manage content for Dymatize ecommerce above-the-fold (ATF) and below-the-fold (BTF)

- Creation of sales reports, category/competitive data insights, and media campaigns for the Amazon business

- Annual ecommerce planning (PNC) & JBP media planning (Amazon)

CATALOGUE (25% of time)

The catalogue is the backbone to ensuring items are ordered and correct attribution between content and items. This will be management of items sold online that will ultimately drive sales, item discoverability is crucial.

- Ensure all items that Dymatize sells are all active on Amazon

- Monitor price scraping dynamics to ensure product margins remain healthy

- Ensure images on are updated with marketing changes & new consumer insights from brand teams

- Manage innovation launches > Forecast & Pricing Assumptions, Content, New Item Setup, Media Launch Plan

TRAFFIC (30% of time)

Top of funnel and lower funnel traffic driving activities are the key to the lifetime value of an e-shopper. You will manage search campaigns on Amazon, as well as leverage key events on Amazon with digital ad campaigns to increase Share of Voice for Dymatize. Paid media planning & execution includes managing:

- AMS campaign strategy with our agency for continuous ROAS optimizations

- DSP campaigns with Amazon ads team to capitalize on Amazon shopping events

- Cross-functional efforts between the in-house ecommerce & digital teams for owned channels.

- Creative ad design while adhering to brand and Amazon guidelines

- Reporting on best click-through-rate (CTR) and ROAS of digital ad units via AMG

- Testing and optimizing ways to increase traffic on product detail pages and brand store

- Monitoring marketing spend on all traffic generation activities

CONTENT FOR CONVERSION (25% of time)

Content and pricing are the key to convincing a shopper to convert once they landed on our product pages. The insights that we gather from all the consumer research will come to life here. We will surprise and delight consumers with product information/content, value and convenience of ecommerce.

- Management of Dymatize content for all ecommerce channels (Amazon + Bricks & Clicks)

- Assess our content strategy leveraging our rich consumer research & consumer "needs-states."

- Implement new content on product pages that will drive product education & product conversion.

- Launch new branded content on digital ads & video ads that are consistent with larger equity campaigns.

- Ensure new product launches surprise & delight consumers on the Amazon product pages.

- Execute Amazon promo events with eye-catching content that drives deal-urgency.

REPORTING (10% of Time)

Analyze sales reports for state-of-business and marketing campaigns. Analyze data to create insights to inform marketing activities and business managers:

- Monthly reporting: Vendor Central, Stackline, Amazon Advertising, Numerator

- Stackline lead: Main contact for all data deep dive & monthly trends.

ANNUAL PLANNING (10% of time)

Leveraging all the above and creating a long-term marketing plan to ensure sustainable growth for Dymatize on Amazon. Includes managing the Dymatize ecommerce budget.

Qualifications

WHAT ARE WE LOOKING FOR?

Education:

• Bachelor's degree required

• MBA from leading program (Strongly Preferred)

Experience

• 3+ years CPG required

• At least 12 months of eCommerce experience from vendor or platform side

• CPG experience is a must - strong understanding of trade and marketing with exposure to supply model

• Amazon experience is highly desirable

Skills:

• Highly curious and action driven behavior

• Strong analytical thinking

• Comfortable with presenting data

• Ability to work cross functionally

Five capabilities that differentiate this role and are key to candidate success:

1. Drive and own results

2. Learning & growth mindset

3. Adaptability

4. Be a builder

5. Bring people along

You will thrive here and may just do the best work of your life if...

• You want to be an integral part of shaping and nurturing an amazing work culture

• You are comfortable being natural, casual, open, and even a bit playful at work

• You can do periods of focused, deep work on projects that drive the needle

This may not be your ideal next career move if...

• You like a lot of structure, rules, and uniformity

• Dealing with ambiguity or experimentation are not your jam

• You like managing projects from behind your computer and demonstrating excellence through email

• You tend to get easily distracted by what other people are doing around you

If we haven't convinced you to apply already, here are some of our favorite perks and benefits:

• Summer hours (and of course a hefty PTO package plus 11 holidays)

• 401K match. Literally free money.

• Free food. Plus kombucha, cold brew coffee, sparkling water...all on tap.

• All people and roles are bonus-eligible.

• Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)

• Bring your dog to work (3 days/week)

Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.