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Manager, Membership Engagement

2 months ago

New York, United States Moma Full time

The Museum of Modern Art is seeking a Manager, Membership Engagement to join the Membership team within the External Affairs department. The Membership program has a loyal base that delivers lifetime value (LTV) and recurring revenue for the Museum's overall budget. The Manager, Membership Engagement is responsible for increasing loyalty and LTV among existing and future members in order to increase revenue year over year. They will develop annual member engagement strategies to drive member visitation, renewals and other key purchases (guest passes, retail, caf/dining), and consider all aspects of the member journey and experience to drive long-term support of MoMA and reduce member attrition.

Responsibilities:

  • Makes, executes, and exercises independent judgment about engagement and retention strategies, including budget management and channel planning.
  • Delivers annual strategic plan of initiatives and activity to engage and retain the Museum's member base (inclusive of events, communications, content, and on-site experiences); oversees the implementation and optimization of initiatives.
  • Develops quarterly testing plan to refine engagement strategy and communication cadence.
  • Partners with Marketing and Design teams to develop creative materials to support member journey with the goal of retaining members, especially in their first year.
  • Collaborates with on-site experience teams to roll out new in-person touchpoints and programming that drive repeat member visits, shopping, and other behaviors that influence a member's propensity to renew.
  • Partners with Digital Product, Information Technology, and Content teams to enhance member digital experience and content strategy, and design digital onboarding, loyalty tracking, and other member engagement touchpoints that drive retention.
  • Manages budget to optimize for ideal channel mix and efficient cost per renewal.
  • Performs any other duties reasonably related to the functions described above.
Requirements:
  • Bachelor's degree, master's preferred, and four to six years relevant experience in a membership or subscription product organization.
  • Experience working with data and applying business insights to drive results.
  • Strong interpersonal and communication skills as they relate to both internal colleagues and external members and donors.
  • Superior organizational skills and attention to detail.
  • Budget and database experience.
  • Knowledge of/passion for modern and contemporary art a plus.


Reports to: Associate Director, Membership

Supervises: Development Assistant, Content and Copy and Member Events Coordinator

Salary Range:Minimum of $70,000 to a maximum of $85,000 per annum

Application instructions: To apply, please visit MoMA Jobs.Applicants should submit a resume and a statement of interest.

Equal Employment Opportunity Policy Statement: Equal Employment Opportunity has been, and will continue to be, a fundamental principle at the Museum, where employment is based upon personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, arrest or conviction record to the extent required by applicable law, credit history, or any other protected category as established by applicable law, including the New York City Human Rights Law ("NYCHRL").