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Marketing Specialist

4 months ago

Rochester, United States Klein Steel Full time

The Marketing Specialist assumes responsibility for developing and implementing marketing initiatives to create and deliver long-term, sustainable value to Klein Steel. Maintains a consistent brand image throughout all Marketing programs and initiatives. Essential Duties and Responsibilities: Brand Image: Creates a competitive analysis, and continues to monitor, to maintain a consistent brand image for the company. This includes working with the Outside Sales Representatives to understand the market. Plan and oversee advertising and promotional activities including print, collateral, radio, public relations, online, social media, videos, giveaways, facility tours, etc. Research and maintain an understanding of industry trends, tactics and tools. Benchmark external best practices, creating/maintaining a catalog of references. Coordinate community recognition awards that are consistent with Klein’s brand image (such as Rochester’s Top 100 Award, AMM Metals Service Center of the Year, etc.). Website/Newsletter: Maintain the company website, making updates as required. Lead the Klein Steel’s catalog, e-newsletters and team member newsletter. Social Media: Become the in-house expert in social media, and execute the external presence on media sites such as Facebook, Twitter, LinkedIn, etc. on a routine basis. Team Member Culture: Coordinate and facilitate Company events with support from the Culture Committee/ Human Resources. Coordinate all branded apparel activities from order placement through receipt. Handle the logistics for Klein Steel customer tours and events (e.g., nametags, food, gifts). Administer company social media accounts to promote Klein Steel as an employer of choice. Assist HR with the marketing of the wellness program and recruiting posts. Qualifications and Requirements: Bachelor's degree (B. A.) from a four-year college or university along with 2–3 years related experience and/or training. Training and/or experience in marketing, graphic design, social media required. Knowledge of Microsoft Office, including spreadsheets and word processing. Functions well in a high energy work environment, exhibiting a positive attitude. Excellent attention to detail and time management skills. Physical Demands: The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of the job. Ability to occasionally lift and/or move up to 10 pounds. Ability to type on a computer for entire work shift. Ability to sit or remain sedentary for entire work shift. Ability to talk and listen on the phone, or in person, for entire work shift

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