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Marketing Specialist

2 months ago

Annapolis, United States Wolters Kluwer Full time

Wolters Kluwer

Marketing Specialist

Annapolis ,

Maryland

Apply Now

The role of the

Marketing Specialist

is to develop and manage email, landing page, and webform assets for lead generation marketing campaigns across Wolters Kluwer Legal & Regulatory U.S. market segments. The position will be responsible for working within a branded and templated system to create and revise a variety of digital assets as well as working within a scheduled marketing workflow. Key functions include email design, landing page design, asset management, and workflow management. ESSENTIAL DUTIES AND RESPONSIBILITIES Creating, formatting, and testing all email and landing page materials within pre-designed templates Manage email file production, including image sizing and storage, uploading to server, and working within digital asset management procedures to maintain creative files Understand and interpret marketing plans to create high-quality email and landing page assets accordingly to the specific instructions that are provided Customize marketing assets within a pre-built templated environment that aligns with all branding guidelines Create, upload, and manage all asset proofs and proofing feedback from marketing managers via project management system Leverage Eloqua tools and resources to maximize quality of marketing materials and functionality Closely track workflow steps within project management system – staying consistently on-time with all deliverables Engage with key internal stakeholders including marketing execution and segment marketing strategy to ensure go-to-marketing efficiency and effectiveness Support overall brand management and the building of brand equity JOB QUALIFICATIONS Education: Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred Experience

: 5+ years of experience with email marketing development in a corporate setting 3-5 years of experience with email marketing platform/CRM Experience with Eloqua strongly preferred Experience with design programs like Photoshop Exceptional organization and communication skills Ability to multi-task, work within a standardized workflow, and display follow-through and initiative Other Knowledge, Skills, Abilities or Certifications

: Strong attention to detail and highly motivated with ability to work independently TRAVEL REQUIREMENTS No domestic travel (0%) may be required for internal meetings or customer conferences. EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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