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Digital Marketing Specialist

2 months ago

Annapolis, United States Addison Group Full time
Job DescriptionJob Description

Position: Digital Marketing Specialist

Location: Annapolis, MD - 3 days onsite, 2 days remote in Annapolis (T-TH)

Availability: To Start: As soon as possible



Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Specialist to join their team. Please contact us today to discuss this opportunity


Responsibilities:

  • Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web/mobile efforts
  • Work with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
  • Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management. An understanding of organic vs paid search, optimization, and smart bidding is a must.
  • Support and manage the development of email marketing programs, focusing efforts around list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting
  • Identify opportunities to produce and promote content on behalf of clients
  • Assist in continuously improving processes for collecting campaign performance data
  • Work with other digital team members (UX/UI, design, development) to support web/mobile design and development projects
  • Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters
  • Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base


Qualifications:

  • 2-4 years of experience managing digital campaigns that generate results/ROI
  • Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
  • Google Analytics certification, Google Ads certification a plus
  • Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
  • Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
  • Proven experience with implementing search engine optimization efforts
  • Experience with optimizing websites and conducting webpage experiments for improved user experience
  • Extremely conscientious in producing high-quality work and meeting deadlines
  • Ability to “connect the dots” and identify potential issues, as well as solve problems quickly and independently
  • Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
  • Experience working with nonprofits and digital fundraising a plus
  • Strong presentation and written communication skills
  • Proficient with Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams, SharePoint