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Performance Marketing Manager

1 month ago

Tempe, United States My Little Mascara Club Full time

Are you the type to obsess over marketing metrics around what works and doesn’t? Can you speak SEO, SEM, PPC, ROAS, and a little HTML? Do you like to get your hands dirty in things like Shopify, WordPress, and Photoshop? If so, we might be BFFs



My Little Mascara Club is seeking an experienced

Performance

Marketing Manager to promote our brand and #createhappy mission across

multiple

channels. Our Performance

Marketing

Manager will be responsible

for leading

and implementing

our digital advertising

strategies

and affiliate program

. WHAT YOU’LL DO We

’

re

excited to find a full-stack marketer with a few key marketing superpowers and an appetite to learn and do more. If you can geek out with us on all things

marketing,

we

don’t

mind mentoring you on a few gaps.

Y

ou’ll

help us help women across the nation feel better about themselves and life through awesome mascara and happy moments. Be ready to: Work with Director of New Customer Growth/CEO to help establish our overall

digital

advertising

strategy

E

xecut

e

and track against

digital advertising

strategies

on all

paid channels (

SEM/

PPC

,

paid

social, retargeting, affiliates) to drive marketing performance in line with

budget

Manage the launch and

ongoing

optimiz

ation

of

digital

campaigns, allocate resources based on performance, while focusing on achieving goals and RO

AS

targets

When campaigns or digital strategy are under performing quickly pivot

Manage attribution for accuracy through GTM and partner

support

Monitor the competition while staying informed of current market trends in the DTC space, utilize those

trends and

insights to

optimize spend and performance based on th

ose

insights

Plan, execute, and measure experiments and conversion

tests

Identify critical conversion points and drop off points to optimize user

funnels

Collaborate with internal teams to ensure brand-aligned messaging to improve lead quality, drive customer acquisition, conversion, and

awareness

Own vendor/agency relationships including project management, tracking, and all communications, ensuring brand standards are

met

Lead and maintain the company’s demand generation

activities

Generate and release content that resonates with our target

audience

Measure, monitor, and continually

optimize

Basically, be awesome all day everyday while having fun as a part of a happy team

WHO SHOULD

APPLY If you think you are a

fit,

we’d

love to hear why in your cover letter.

We

’

re

known to give people a chance Outside of that, this is the special mix of skills and experience we think will enable you to be successful in this role: 7+ years of experience working in a

performance/digital

marketing role (at least 3+ years working in

DTC

, ideally ecommerce)

A love (or at least not a hate) for

pixels and attribution accuracy, including expertise with Google Tag Manager

Drive to learn about your audience & what delights

them

Experience taking initiative on omnichannel content marketing programs in a way that inspires

DTC

audiences to engage and take

action

Demonstrated ability to measure the success of programs for constant

self-improvement

Fluent in

digital

marketing tools, platforms, and distribution channels

Demonstrated ability to experiment and drive growth for B2C

channels

Ability to market programs and initiative to internal audiences to build

advocates

Should be high energy, self-motivated, and enjoy fast-paced

environment

Ability to deliver clear, concise, and reliable reporting on all activities to key

stakeholders

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