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Marketing Specialist

2 months ago

Tempe, Arizona, United States Lindsay Sapanaro - State Farm Agent Full time
Job DescriptionROLE SUMMARY:
As a Marketing Coordinator, you will be instrumental in enhancing our clientele and showcasing our insurance offerings. Your primary focus will be on crafting and executing impactful marketing initiatives aimed at generating leads, fostering relationships with prospective clients, and supporting the agency's overall growth.

KEY RESPONSIBILITIES:
  1. Industry Analysis: Remain updated on market trends, competitor strategies, and consumer demands to uncover new business prospects.
  2. Lead Acquisition: Design and implement focused marketing campaigns to attract leads and encourage potential clients to connect with our agency.
  3. Client Engagement: Establish and nurture relationships with prospective clients through effective communication and networking.
  4. Team Collaboration: Partner closely with the sales team to synchronize strategies and ensure a unified approach to business growth.
  5. Community Representation: Actively participate in local events to enhance agency visibility and generate new leads.
  6. Performance Reporting: Deliver regular updates on marketing and business development efforts, highlighting key metrics and achievements.
REQUIREMENTS:
  • Prior experience in marketing, business development, or sales is preferred.
  • Strong communication and interpersonal abilities.
  • Self-driven with the capability to work autonomously.
  • Knowledge of insurance products and services is advantageous.
  • Excellent organizational and time management skills.
  • Willingness to travel within the assigned region.
OFFERINGS:
  • Hourly wage plus commission/bonus structure
  • Paid time off, including vacation and personal/sick days
  • Flexible working hours
  • Opportunities for career advancement within the agency