Performance Marketing Specialist, Paid Search

1 month ago

Tempe, United States Achieve Full time
Job DescriptionJob DescriptionCompany Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.

Job Description

The Performance Marketing Specialist, Paid Search will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. Our Marketing team is looking for someone ready to break the norm of the financial industry and help us build an innovative brand. As we continue to grow and serve our members, you’ll get to be a part of a collaborative team developing strategic content across all platforms. If you’re looking for a career that champions your creativity, supports your growth, and advocates for you to get better every day, then Achieve is where you belong

Qualifications

What you’ll do:

  • Execution: Execute search strategy across advertising platforms like Google and Bing, and possess strong knowledge of the nuances of each platform
  • Budget Growth and Management: Proficiency in managing budgets effectively to maximize ROI
  • Analytical Skills: Ability to analyze data, identify trends, and drive actionable insights to optimize campaigns
  • A/B Testing: Planning and executing A/B tests to improve ad performance and conversion rates
  • Best Practices: Implement channel best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc.
  • Creative: Collaborate with our creative team to provide leadership on creative and content experiences that drive conversions
  • Collaborate: Work with other teams in the organization on ways to continue to improve SEM campaigns

What you’ll bring:

  • 2+ year experience in managing SEM Campaigns, 1+ year in agency environment preferred
  • Proficient in understanding of the functionalities and features of major search engine advertising platforms
  • Experience running marketing strategy and campaign execution, including experience with bid strategies, audience segmentation targeting, etc.
  • Ability to develop and execute effective SEM strategies aligned with business goals
  • Experience in launching and optimizing PMax campaigns
  • Clear and effective communication skills, with the ability to articulate strategies, results, and recommendations
  • Hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions
  • Proficient with tools - Google Ads, Microsoft Bing, Advanced Excel
  • Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, measurement and attribution 

 



Additional Information

Achieve well-being with:

  • Hybrid and remote work opportunities
  • 401 (k) with employer match
  • Medical, dental, and vision with HSA and FSA options
  • Competitive vacation and sick time off, as well as dedicated volunteer days
  • Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
  • Up to $5,250 paid back to you on eligible education expenses
  • Pet care discounts for your furry family members
  • Financial support in times of hardship with our Achieve Care Fund
  • A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Salary Range: $60,000 to $95,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Join Achieve, change the future

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

 

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

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