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Social Media Strategist

4 months ago

Minneapolis, United States Curious Plot Full time
Job Title: Social Media Strategist

OVERVIEW

Develop and maintain comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, X (Twitter), etc. Define KPIs and gauge success.

RESPONSIBILITIES & SKILLS
  • Manage day-to-day social media strategy activities for multiple businesses.
    • Generate compelling content with the Content Team that will effectively reach target markets via approved content calendars for each client.
    • Prepare, schedule, and post approved content for multiple social networks.
    • Attend meetings with the client to understand each client, the message they are trying to send, and the target market used to portray that message.
    • Analyze, review, and regularly share feedback and insights on the effectiveness of campaigns and always-on programs to maximize results with the Senior Director of Social Media Strategy and client teams.
    • Set up, traffic and optimize social media ad campaigns and post promotions.
    • Lead community management and social engagement efforts for clients. on social media.
  • Set client social media strategies and consistently execute and monitor performance.
  • Serve as social media expert for all social media channels and actively collaborate with team to identify and share ideas and insights.
  • Collaborate with the Senior Director of Social Media Strategy on the development of organization-wide social media management policies and standard operating procedures.
EDUCATION & EXPERIENCE
  • B.S. in marketing, communications, journalism and/or related field
  • 5+ years social media marketing experience
  • Proficient with social media tools such as Sprinklr and Sprout Social.
  • Any relevant social media certifications.
  • Experience working within and across teams.
  • Understanding of SEO and web traffic metrics and analytics, as well as graphic design, photo editing and social video creation a plus.
ROLE COMPETENCIES
  • Perseverance
  • Planning
  • Time Management
  • Technical Learning
  • Action Oriented
  • Managing and Measuring Work
SUCCESS AT CURIOUS PLOT

Curious Plot is a marketing, communications and consulting agency driven to find whats next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
  • Composure
  • Customer Focus
  • Functional/Technical Skills
  • Priority Setting
  • Problem Solving
  • Peer Relationships
  • Dealing with Ambiguity