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Paid Social Strategist
2 months ago
Responsibilities:
• Collaborate with Agency Leadership, Social Managers, and Digital Analyst(s) to shape performance strategies across agency accounts.
• Lead in planning social and digital advertising campaigns to achieve client objectives, including targeting, messaging, platform priorities, and creative selection.
• Partner with teams to set KPIs and goals for advertising executions.
• Oversee and champion the strategy of ongoing advertising and campaigns to meet established goals and KPIs.
• Provide guidance on campaign optimization to ensure maximum return on investment across agency accounts.
• Conduct research to identify emerging trends in the industry and new advertising opportunities.
• Lead the team in ideating on opportunities for strategy, including launches, seasonality, and timely events.
• Analyze performance and contribute to reports on advertising executions, highlighting results, insights, and opportunities.
• Utilize skills in Paid Social, Analytics, SnapChat, TikTok Paid Advertising, Facebook Ads Manager, Google AdWords, Pinterest, and Client communications.• Possess a minimum of 3 years of experience in a similar role as a Paid Social Strategist or related field.
• Demonstrated proficiency in Paid Social platforms such as Facebook Ads Manager, Google AdWords, Pinterest, SnapChat, and TikTok Paid Advertising.
• Strong analytical skills to interpret and translate data into actionable strategies.
• Proven ability to communicate effectively with clients, managing expectations and delivering results.
• Experience in managing and optimizing social media advertising campaigns for a variety of clients across different industries.
• Familiarity with the latest trends, technologies and methodologies in social media advertising.
• Excellent written and verbal communication skills.
• Strong time management skills, with the ability to prioritize tasks and work under pressure.
• A team player with a proactive attitude and the ability to work independently.
• Proficiency in using analytics tools to monitor and evaluate social media campaign performance.
• A bachelor’s degree in Marketing, Business, or a related field would be advantageous.