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Customer Marketing Specialist
2 months ago
About Recurly:
Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark, and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023.
Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.
Join Our Dynamic Team at Recurly
Are you ready to make a significant impact in a fast-growing company? At Recurly, we foster a vibrant, inclusive culture where ideas flourish and people thrive. We’re seeking a detail-oriented Customer Marketing Specialist passionate about driving change and growth. In this role, you will be instrumental in delighting and engaging our existing customer base. This role will be responsible for developing and executing customer marketing strategies to drive customer awareness of upcoming product launches, drive retention, loyalty, and advocacy.
Responsibilities:
Execute customer marketing campaigns to drive engagement, satisfaction, and loyalty across various channels.
Collaborate with cross-functional teams to develop and execute customer marketing programs.
Nurture and retain existing customers, promote upsell and cross-sell opportunities, and encourage advocacy and referrals.
Maintain customer segmentation strategies and incorporate tailored messages to specific segments.
Monitor and analyze customer engagement metrics to measure the effectiveness of initiatives.
Develop targeted campaigns to re-engage inactive or at-risk customers.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
1-3 years of experience in customer marketing or related roles.
Proven track record of executing successful customer marketing strategies.
Strong analytical skills and ability to make data-driven decisions.
Excellent communication and collaboration skills.
Proficiency in marketing automation platforms and other marketing tools.
Creative thinker with a passion for innovation.
Ability to thrive in a fast-paced environment and manage multiple projects.
As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.
Recurly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at talent@recurly.com.
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