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Customer Retention Marketing Specialist

2 months ago

Austin Texas, United States Huckberry Full time

We are seeking a Customer Retention Marketing Specialist to assist in crafting the beloved Huckberry Newsletter, which engages our community of over 1 million subscribers three times a week.

Each edition is filled with the finest gear, brands, content, and entertainment available globally.

This role will function as an assistant Editor-in-Chief, ensuring that the appropriate products and stories are showcased effectively through engaging copy, unique perspectives, and high-quality imagery.

The ideal candidate is a passionate gear enthusiast, exceptionally organized, and attentive to detail.

Reporting Structure

The Customer Retention Marketing Specialist will report to the Retention Marketing Manager within the eCommerce Department. This position is highly visible, necessitating regular interaction with various departments across the organization, including senior leadership.


Key Responsibilities

No two days will be alike in this role. You will oversee the retention program from inception to execution and performance evaluation.

  • Lead and coordinate a talented team of 6-8 designers in weekly cycles to produce two emails per week and four SMS messages monthly.
  • Manage merchandising, provide input on positioning, distill feedback from stakeholders, and schedule campaigns.
  • Analyze customer insights, data, seasonal merchandise, and personal perspectives to inform product marketing strategies.
  • Collaborate cross-functionally to ensure that channel merchandising aligns with both company objectives and customer preferences.
  • Maintain communication with campaign managers and key stakeholders throughout the planning and product launch phases.
  • Work alongside the Retention Marketing Manager to identify opportunities for A/B testing to enhance optimization and strengthen customer relationships.
  • Develop and implement systems and processes to improve launch strategies and cross-departmental alignment.

Qualifications
  • Minimum of 2 years of experience in email marketing and/or digital merchandising.
  • Highly detail-oriented, with prior project management experience considered a plus.
  • Strong communication skills, both verbal and written.
  • Familiarity with Email Service Providers (ESP) such as Klaviyo, Bluecore, and/or Attentive is advantageous.
  • Comfortable using project management tools, with Airtable being a plus.
  • Proficient in Google Suite, particularly Google Docs and Sheets.

Benefits
  • Comprehensive Medical, Dental, and Vision benefits.
  • 401(k) plan with employer matching.
  • Flexible work-from-home options and hybrid office arrangements.
  • 30-day paid sabbatical after four years of service.
  • Summer Fridays.
  • Company-sponsored weekly fitness activities.
  • Mental health support services.
  • Paid Parental Leave available in all states.
  • Generous Paid Time Off and Sick Leave policies.
  • Paid Volunteer Time Off to support organizations you care about.
  • Attractive employee discounts.

About Huckberry

Huckberry is a premier men's lifestyle retailer and media company. Millions of individuals rely on us as their trusted source for the latest gear, lifestyle inspiration, and much more.

We have been recognized as one of IAB's most innovative consumer brands and have partnered with notable figures and brands.

We are committed to fostering a diverse and inclusive workplace where all individuals can thrive.

All employment decisions are made based on merit and business needs.