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Customer Retention Marketing Specialist

2 months ago

Austin, Texas, United States Huckberry Full time

Position Overview

We are seeking a dedicated Customer Retention Marketing Specialist to contribute to the highly regarded Huckberry Newsletter, which engages our community of over 1 million subscribers three times a week. This role will function as an assistant Editor-in-Chief, ensuring that products and stories are showcased effectively through engaging copy, unique perspectives, and high-quality imagery. The ideal candidate possesses a passion for gear, exceptional organizational skills, and a keen eye for detail.

Reporting Structure

The Customer Retention Marketing Specialist will report directly to the Retention Marketing Manager within the eCommerce Department. This position is highly visible and requires regular interaction with various departments across the organization, including senior leadership.

Key Responsibilities

  • Manage the end-to-end retention program, from conceptualization to deployment and performance evaluation.
  • Lead a talented team of 6-8 designers in weekly cycles to produce two emails per week and four SMS messages per month, including merchandising, stakeholder feedback, and campaign scheduling.
  • Utilize customer insights, data, seasonal merchandise, and personal perspectives to shape product marketing strategies that resonate with our audience.
  • Collaborate cross-functionally to ensure that channel merchandising aligns with both company initiatives and customer preferences.
  • Maintain ongoing communication with campaign managers and key stakeholders throughout the planning and product launch phases.
  • Work alongside the Retention Marketing Manager to identify opportunities for A/B testing to optimize strategies and enhance customer relationships.
  • Develop and implement systems and processes that improve launch strategies and cross-departmental alignment.

Qualifications

  • Minimum of 2 years of experience in email marketing and/or digital merchandising.
  • Highly detail-oriented, with prior project management experience considered a plus.
  • Strong communication skills, both verbal and written.
  • Familiarity with email service providers such as Klaviyo, Bluecore, and/or Attentive is advantageous.
  • Comfortable using project management tools, with Airtable experience being a plus.
  • Proficient in Google Suite, particularly Google Docs and Sheets.

Benefits

  • Comprehensive medical, dental, and vision benefits.
  • 401(k) plan with employer matching.
  • Flexible work-from-home options and hybrid office environment.
  • 30-day paid sabbatical after four years of service.
  • Summer Fridays for enhanced work-life balance.
  • Company-sponsored weekly fitness activities.
  • Mental health support services.
  • Paid parental leave available in all states.
  • Generous paid time off and sick leave policies.
  • Paid volunteer time off to support charitable organizations.
  • Attractive employee discount on products.

Company Overview

Huckberry is a premier men's lifestyle retailer and media company, trusted by millions for the latest gear, lifestyle inspiration, and more. Recognized as one of IAB's most disruptive consumer brands, we have collaborated with notable figures and brands. We are committed to fostering a diverse and inclusive environment where all employees can thrive.