Marketing Specialist

1 month ago


Rochester, United States Laars Heating Systems Full time

Laars Heating Systems is seeking a marketing specialist who will develop and deliver the Laars value message to Laars customers, representatives, and our wholesale network. As a marketing specialist, you will handle a large range of responsibilities including copy writing, customer feedback, developing marketing campaigns, production of literature and marketing collateral, and product launch support. Creativity, flexibility, and resourcefulness are key factors to success.

In addition, you will manage our websites and marketing communications including email, social media, PR, and customer relationship management. The ideal candidate will have experience with marketing campaign design and execution.

Duties and Responsibilities:

  • Create marketing content by fostering relationships with both internal and external subject matter experts. Content creation responsibilities include sales collateral, white papers, case studies, web copy, press releases, video scripts, etc.
  • Voice of the customer and business intelligence gathering from representative and customer network
  • Understand, promote, and communicate the value of the Laars brand
  • Manage literature, videos, and marketing material creation through various Marketing Agencies
  • Assist with the creation of advertisements
  • Maintain Laars web pages, sometimes working through Marketing Agencies
  • Develop and support Laars social media
  • Develop product launch materials
  • Track and report on marketing activity and make recommendations to improve results
  • Interface with Engineering, Sales, and Service as needed
  • Provide marketing support company wide as needed
  • Must be able to travel up to 20% of the time
Education Required:

B.S. in Business or Marketing

Experience:

Minimum 5-year experience as a marketing specialist (or similar role) with technical products

Skills:
  • Superior communication skills, both written and oral
  • Ability to work independently with minimal supervision to achieve objectives
  • Ability to prioritize, juggle multiple projects, and meet deadlines
  • Comfortable with different supervisors for different projects
  • Proficiency in Microsoft Office (PowerPoint, Word, Excel, etc.)
  • Tableau and/or Power BI capabilities preferred
  • Maintain confidentiality when required
  • Ability to understand HVAC market and systems

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