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Associate Director, Multicultural Strategy
3 months ago
**Company Description**
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
**Job Description** About Zenith’s Cultural Convergence Practice**
**Role Overview**
Zenith is looking for a driven and passionate individual to fill the Associate Director, Cultural Convergence Strategy role to help deliver more meaningful, culture-driven, and business-centric marketing and media strategies for a major QSR client. This Associate Director role will collaborate with the broader agency team, helping to bring more tactical-level expertise and insights forward in the development of strategies, media plans, partner consideration sets, planning stewardship, and reporting/analytics. The Associate Director will be expected to leverage their culture-first experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs with dedicated support in the way of senior level top-down guidance and direct reports. This position has dual reporting: 1) into the Director & Vice President on the client team and 2) the SVP, Cultural Convergence Lead on the client team.
**Role Objectives**
- Contributes significantly to the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provide structure for brand channel presence/priorities.
- Distills client briefs and translates them into a culturally relevant & insights-led media strategy and activation brief with clear media objectives. Works collaboratively with broader Strategy team to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.
- Build audience profiles and insights that illustrate diverse consumer behavioral and psychographic motivations. Go beyond demographics and top-level findings to deliver insightful illustration on consumer habits, preferences, and channel behaviors that are rooted in culture.
- Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. Helps to define how media should complement and connect with other activity & initiatives.
- Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business when it comes to diverse consumers and the diverse-reaching & diverse-owned media ecosystem.
- Partners with Investment and Data/Analytics teams, ensuring that the diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas. Works closely with broader team to ensure that strategy is followed-through to execution.
- Assists in the development of client-facing holistic presentations & recommendations. Takes ownership of bespoke culturally-led POVs, recommendations, and requests, with the support of the broader team.
- Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.
- Develops strategic intelligence via keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements. Acts as a resource to the broader team, expected to share insights and learning, serving as an SME within the team for all things culture.
**Key Qualifications**:
**_ The secret sauce_**
They are a self-starter and not easily intimidated. We are REALLY friendly and collaborative at Zenith - so don’t hold it back if you disagree or have an idea to deliver success for our clients.
They will be a “culture-first” resource to others in the resolution of complex problems/issues - and know how to unpack a client question to understand what they are really trying to solve for.
**Qualifications**
- B.A. or B.S.
- 8+ years of media planning experience with concentration in culture-first Strategy & Planning across
- Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+
- Agency experience highly preferred
- 5+ years of experience in a management capacity
- Adept at injecting ideas, innovation and leading industry developments into planning assignments
- Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
- Demonstrates an ability to be curious and passionate about our client’s business
- Strong media partner relationships
- Proven experience and success in presenting plans to senior clients and influencing top level cli
