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Associate Director, Podcast Strategy
1 month ago
Job Summary:
Title: Associate Director, Podcast Strategy
Location: New York, NY (Full Time, On-Site)
Reports to: VP, Digital Marketing & Strategy and VP, Creative & Marketing
The Role:
Roc Nation, a Live Nation joint venture, is seeking an Associate Director, Podcast Strategy to be the point person for all things podcasts. A successful candidate will be an excellent communicator, highly organized, and able to take the lead in ideating, producing/executing shows, implementing strategic goals, growing and engaging audiences, as well as developing new concepts for Roc Nation podcasts.
Key Responsibilities:
- Act as the main point of contact on podcast campaigns, for both internal and external stakeholders, creating and fostering a communication forum.
- Manage the full campaign life cycle including pre-production, pre-launch, launch, and campaign end
- Work with the creative team to produce all assets, marketing materials, episode details, etc., Review and approve final drafts, layouts, designs, etc
- Develop and execute marketing plans for the campaign across all channels, manage podcast distribution
- Analyze and monitor performance and provide feedback to improve
- Project Management: Provide outstanding client service and communication at every stage of the project journey. This entails organizing client-facing meetings, crafting project timelines, managing approvals and deliverables, monitoring campaign performance against KPIs, and overseeing budget reconciliation
- Client Relations: Provide outstanding client service and communication at every stage of the project journey. Liaison with clients and partners about launches, updates, and new initiatives. Work cross-functionally with podcast production and management teams. Managing client expectations around timelines and launch dates.
- Liaison with clients around timelines and expectations to ensure deliverable are on track and campaigns are launching on time
- Work in tandem with Roc Nation legal to negotiate contracts with talent, vendors, freelancers, service providers, etc
- Marketing & Content Strategy: Develop and execute digital marketing strategies to grow podcast awareness, audience engagement, and following through activations, collaborations with partners, etc
- Define and implement editorial strategy and content calendar
- Deep understanding of cultural trends within music, arts, and entertainment to identify storylines and create actionable strategy
- Work with Creative Director and Roc Nation leadership to define the overall tone of voice channels
- Oversee planning, creation, and publication of content across all mediums and platforms to ensure accuracy and cultural relevance
- Stay updated on industry trends, emerging technologies, and best practices in podcasting to drive innovation and maintain competitive advantage
- Identify and pursue key cultural collaborations and promotional opportunities that feed into larger brand narrative and editorial strategy
- Reporting and Analytics: Manage podcast analytics and monitor podcast performance on a routine basis to report with the internal Data and Analytics team. Provide success metrics and insights to recognize successes and advance the digital agenda
- Create formal presentations that highlight performance, audience insights, predictions, and recommendations for future podcasts for internal teams and clients
- Monitor and evaluate audience feedback, analytics, and market trends as it pertains to holistic editorial and marketing strategies
- Devise relevant and reach KPIs, regularly track and report on performance data across all platforms and mediums
- Team Building/Management: Source, interview and hire writers, creatives, and support staff. Collaborate to maximize content development and performance. Develop and manage budgets, and allocation of resources
- A minimum of 5 years of combined work experience in podcasting, digital content, a creative agency, music, entertainment, project management, or a social media platform
- In-depth understanding of podcasting, creative arts, digital media, content creation, industry trends, and new technologies
- Extensive knowledge and passion for the podcast industry and best practices for podcast audience growth
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Strong industry relationships and interpersonal skills
- Experience working with Apple Podcasts and Spotify, news organizations, and journalists
- Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite
Note - Roc Nation benefits and policies differ from Live Nation
The expected compensation for this position is:
$92,000.00 USD - $115,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
