Director of Strategy

3 weeks ago

New York, United States A-B Full time $115,000 - $134,000
Job DescriptionJob DescriptionA—B is the creative agency for IdentityPowered Design™. Our breakthrough insights, creative and campaigns help leaders in every sector transform how power works and who it works for. Black-owned, multiracial, and multi-gendered, we bring creativity and courage to help our partners lead the transition from colonialism and color blindness to a new standard of equity. If you’re ready to replace the culture of injustice with a culture worth living in, you’ve found your agency.

About You

You are a seasoned strategist with a deep commitment to advancing progressive values and a comprehensive understanding of the American political landscape. Your experience includes political and/or advocacy campaigning, where you’ve mastered the art of crafting narratives that resonate with diverse audiences. Your curiosity about human nature drives you to create emotionally compelling messaging that motivates action.

With a strong background in both long-form and short-form copywriting, you excel in developing messaging frameworks, headlines, names, taglines, and ad copy. Your expertise in digital advertising and paid media management allows you to craft strategies that not only captivate audiences but also deliver measurable results.

Your experience in working in or closely with creative agencies has equipped you with the ability to work seamlessly across disciplines, collaborating closely with designers and other creatives to translate insights into impactful visual and written content. You are an excellent communicator, able to distill complex ideas into clear, actionable strategies. Your work in political or social impact settings has given you a nuanced understanding of how to craft messages that resonate in these spheres.

You are passionate about using data and research to gain insights into audience psychology, and you thrive in environments where you can apply these insights to deliver outstanding strategic work. You take pride in building and maintaining relationships with clients, helping to expand the agency's portfolio and influence. And you’d be excited to help grow the impact, stature and visibility of our award-winning, majority POC agency in a field that’s historically been highly segregated and sexist. Above all, you are a collaborative team player who understands the importance of consultation and communication in achieving success, and you are constantly seeking to learn, improve, and deliver greater value.


About the Role


As the Director of Strategy, you will play a crucial leadership role within our agency, guiding the strategic direction of our projects and campaigns, and ensuring the successful execution of client engagements. You will oversee the entire lifecycle of client projects, from the discovery phase through to completion, ensuring that our strategies deliver actionable insights and drive impactful communication efforts.

You will be actively involved in client discovery, analyzing data, and delivering key insights that inform strategic messaging recommendations. Your ability to present and synthesize data for leaders in progressive politics, advocacy, and philanthropy will be essential.

While this role does not involve managing a team, you will work closely with our analysts, designers, and other team members to ensure that projects are executed effectively and efficiently. You will collaborate with the Head of Research, Chief Creative Officer, Project Managers, and other Directors and Senior Directors to refine systems and practices that support the scalability and efficiency of our client delivery process.

In addition to leading client projects, you will engage your network to help grow our portfolio of work. Drawing from social science, storytelling, organizing, and campaign principles, you will help shape the strategic backbone of our agency’s offerings. The role may also require you to support the new business cycle from time to time.


Responsibilities

  • Lead strategic development and client engagements from discovery through strategic development, analysis & presentations, copywriting and at times script writing

  • Collaborate closely with analysts, account directors, designers, and other team members to execute projects effectively and efficiently.

  • Develop and refine the creative strategy for campaign, brands, and research projects

  • Develop and maintain strong relationships with clients and key external stakeholders, serving as a trusted advisor and strategic partner.

  • Work with the executive team to build a pipeline of client prospects, contributing to the agency's growth.

  • Collaborate with the Sr Director of Strategy and Creative Directors to refine creative output, management systems and processes that support the client delivery team’s efficiency.

  • Facilitate cross-functional collaborations with research, strategy, creative, marketing, growth and leadership teams to deliver comprehensive, multidisciplinary strategies.


Qualifications

  • 8 - 12 years of experience in creative / advertising agencies, political research, messaging, communications, or a related field. A focus on American political or advocacy campaigning is a big asset.

  • Deep understanding of the political, advocacy, or philanthropic landscape, with a commitment to advancing progressive values.

  • Extensive experience in both long-form and short-form copywriting, including messaging frameworks, headlines, taglines, and ad copy.

  • Strong background in digital advertising and paid media management, with a focus on measurable results.

  • Experience in a creative agency environment, with a history of working closely with designers and other creatives.

  • Exceptional written and verbal communication skills, with the ability to distill complex ideas into clear, actionable strategies.

  • High emotional intelligence and strong interpersonal skills, with a passion for collaboration and teamwork.

  • Ability to navigate high level strategic planning and tactical execution seamlessly.

  • A commitment to leveraging social science and research to develop strategies that drive social good.

  • A track record of building and maintaining relationships with clients and external stakeholders, contributing to the agency's growth and impact.

  • A collaborative spirit, with a commitment to consultation, communication, and continuous learning.


The salary band for this role starts at $115,000 annually and will be commensurate with experience.


ABOUT A—B


Founded in 2018, A–B is redesigning the commercial creative agency with a new mission for a new moment. Black-owned and led by a multiracial and multi-gendered team, we are leading the transition to a new standard of equity—from a culture of injustice to a culture worth living in. Through our original practice of IdentityPowered Design™, A—B develops breakthrough research, insights, creative and campaigns with a singular goal: To put the solutions to our greatest problems within reach, by helping leaders in every sector transform how power works and who it works for.


Our past and present client roaster include A24, Lebron James’ More Than a Vote, The City of Chicago, Bill and Melinda Gates Foundation, The Ford Foundation,

Equity is at the heart of every solution we develop and our Experience Design team starts there to align our clients to a unique and tailored A–B project experience. Our Strategy and Research teams work with our partners to crack the code on strategic challenges and create breakthrough insights that unlock new opportunities for impact. Our full-service Creative Studio brings together the most diverse team of designers and storytellers in the market to turn these insightful strategies into inspiring, best-in-class creative executions. And when the time comes for launch, our Media and Campaigns team delivers that creative, in line with our client’s strategic objectives, to every channel necessary to maximize impact.

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