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Assistant Director of Athletics for Marketing and
3 months ago
**Duties and Responsibilities**:
Develops and implements an athletic department marketing and promotional campaigns:
- Designs and conducts advertising campaigns to promote USD athletics and brand.
- Selects and implements programs for USD billboards, newspaper advertising, street pole banners, magnets, posters, van banners, television ads, radio spots, social and electronic media and other miscellaneous advertising.
- Coordinates the design for the artwork and financial aspects of the advertising program.
- Manages the budget for all advertising and promotion initiatives.
- Collaborates with the University Marketing & Communications department and directs branding standards for athletics and campus-wide partnerships.
- Works closely with Admissions, Students Affairs, Onboarding, Associated Students, and the university’s Greek system.
Develops and implements season ticket, individual and group sales campaigns:
- Develops a volunteer season ticket sales force to assist with sales.
- Solicits group tickets.
- Manages ticket sales campaign.
- Solicits advertising sales.
- Solicits companies for advertising for television, website and other media inventory.
- Engages community outreach with large groups to strategically develop support for athletic events.
Works with third party partner to manage sponsor fulfillment and sponsor package development:
- Fulfills sponsor obligations and activations.
- Tracks and maintains records on all sponsors.
- Implements all benefits packages, including ticket programs, parking passes, signage, special events and all other promotional exposure programs.
- Designs and produces all signage, advertising, and game programs ads. This includes gathering all artwork and logos in proper format and overseeing the production process.
- Coordinates all public address systems, message board, and video board announcements.
- Provides sponsor recognition.
Manages all web, television, podcast, and other media partnerships:
- Implements digital ad campaigns to enhance the visibility and marketability of the athletics program.
- Identifies, creates, and develops other media partnerships to enhance the visibility and marketability of the athletics program.
Supervises the Assistant Director of Marketing. Through the Assistant Director, supervises the Torero Spirit Team Coaches (Cheer and Dance), Torero Pep Band Director, Bull Pit (Student Spirit Organization), graduate and undergraduate interns, casual workers and student workers:
- Recruits, interviews, selects, and hires 4-6 interns, 1-2 casual workers and 2-3 student workers at the start of each semester.
- Assigns and delegates duties to interns, casual workers and student workers.
- Oversees all activities and projects of the Spirit Teams, Pep Band, Bull Pit, interns, casual workers and student workers.
- Trains workers to be game management assistants and supervises them at games.
- Evaluates interns each semester for grades and feedback.
Coordinates merchandising and licensing:
- Works with USD Torero Store to ensure game-day merchandising is available, coordinated and organized.
- Works with licensing vendors to ensure proper procedures are followed by all licensees.
- Approves all logo/designs from licenses.
- Handles all additional licensing questions, royalty fees, and miscellaneous licensing duties.
- Coordinates sales and revenues of Torero merchandise with the USD Torero Store on the Web site; works with the site vendor to set up and update the site with correct logos and merchandise.
- Coordinates the purchase of Nike apparel for promotional initiatives and game-day activations.
Provides support to athletic department special events:
- Assists Development team with fundraising events.
- Works with campus-wide partners to develop and execute Athletics events to promote programs.
**Special Conditions of Employment**:
- Availability to work long hours, nights and weekends.
- Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary.
- Ability to attend on
- and off-campus events required.
- Excellent written, interpersonal and communications skills required.
- Successful completion of required background checks.
Effective June 1, 2023, based on CDC guidance, the University strongly encourages all campus members to stay up to date with Influenza and COVID-19 vaccination recommendations. For more regarding information USD's COVID-19 protocols, please visit sandiego.edu/onward.
**Background check**: Successful completion of a pre-employment background check.
**Degree Verification Requirement**: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements:
**Minimum Qualifications**:
- Bachelor’s degree required, preferably in marketing, communications or public relations.
- Three years of experience in marketing and promotions and/or related field required.
- Team-oriented individ
