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Marketing and Promotions Director

2 months ago

San Diego, California, United States University of San Diego Full time
Job Summary

The University of San Diego is seeking a highly skilled and experienced Marketing and Promotions Director to join its Athletics Department. As a key member of the team, you will be responsible for driving revenue and attendance at athletic events through fan engagement initiatives, promotional campaigns, and ticket sales.

Key Responsibilities
  • Develop and Implement Marketing Strategies
    • Design and conduct advertising campaigns to promote USD Athletics and brand.
    • Select and implement programs for USD billboards, newspaper advertising, street pole banners, magnets, posters, van banners, television ads, radio spots, and other miscellaneous advertising.
    • Coordinate all social and electronic media, direct mail, trade, email campaigns, and non-profit advertising for all sports.
    • Coordinate the design for the artwork and financial aspects of the advertising program.
    • Manage the budget for all advertising and promotion initiatives.
  • Develop and Implement Season Ticket Sales Campaigns
    • Develop and implement a timetable and materials for email campaigns.
    • Develop a volunteer season ticket sales force to assist with sales.
    • Solicit group tickets.
    • Manage ticket sales campaigns.
    • Solicit advertising sales.
    • Solicit companies for advertising for television, website, and other media inventory.
    • Engage community outreach with large groups to strategically develop support for athletic events.
  • Manage Sponsor Fulfillment and Sponsor Package Development
    • Fulfill sponsor obligations and activations.
    • Track and maintain records on all sponsors.
    • Implement all benefits packages, including ticket programs, parking passes, signage, special events, and all other promotional exposure programs.
    • Design and produce all signage, advertising, and game programs ads.
    • Coordinate all public address systems, message board, and video board announcements.
    • Provide sponsor recognition.
  • Manage Web, Television, Podcast, and Other Media Partnerships
    • Implement digital ad campaigns to enhance the visibility and marketability of the athletics program.
    • Identify, create, and develop other media partnerships to enhance the visibility and marketability of the athletics program.
    • Coordinate with the Director of Strategic Communications on all funding, sponsorship, marketing, and administrative issues related to the athletic website and any web broadcasting, radio, video, and television activities.
  • Supervise the Assistant Director of Marketing
    • Recruit, interview, select, and hire 4-6 interns, 1-2 casual workers, and 2-3 student workers at the start of each semester.
    • Assign and delegate duties to interns, casual workers, and student workers.
    • Oversee all activities and projects of the Spirit Teams, Pep Band, Bull Pit, interns, casual workers, and student workers.
    • Train workers to be game management assistants and supervise them at games.
    • Evaluate interns each semester for grades and feedback.
  • Coordinate Merchandising and Licensing
    • Work with USD Torero Store to ensure game-day merchandising is available, coordinated, and organized.
    • Work with licensing vendors to ensure proper procedures are followed by all licensees.
    • Approve all logo/designs from licenses.
    • Handle all additional licensing questions, royalty fees, and miscellaneous licensing duties.
    • Coordinate sales and revenues of Torero merchandise with the USD Torero Store on the website; work with the site vendor to set up and update the site with correct logos and merchandise.
    • Coordinate the purchase of Nike apparel for promotional initiatives and game-day activations.
  • Provide Support to Athletic Department Special Events
    • Assist the Development team with fundraising events.
    • Work with campus-wide partners to develop and execute Athletics events to promote programs.
Requirements
  • Education
    • Bachelor's degree required, preferably in marketing, communications, or public relations.
  • Experience
    • Three years of experience in marketing and promotions and/or related field required.
  • Skills
    • Team-oriented individual with willingness to take initiative and desire to work in collegiate athletics.
  • Certifications
    • Heartsaver CPR/AED certification required within six weeks of employment.
    • California driver's license required within six weeks of employment.
Benefits

The University of San Diego offers a very competitive benefits package, including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.