Manager, Lifecycle Campaign Analytics
1 month ago
Title: Manager, Lifecycle Campaign Analytics
Industry: Entertainment
Duration: 12+ months
Location: New York, NY
Compensation: $65-70/hr.
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.
Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com.
Description: The Manager, Lifecycle Marketing Analytics will focus on analyzing data and providing actionable insights to define cross-channel strategies to drive increased engagement and reduce churn for subscribers.
This role will report to the Director of Engagement Marketing and collaborate closely with cross-functional teams to support our marketing initiatives.
Responsibilities: Work cross-functionally with data and analytics teams to maintain and develop self-service tools used to track key marketing metrics, campaign performance, and ROI.
Support day-to-day engagement team analytics needs including exploratory analyses, advanced reporting and ongoing monitoring of program performance.
Analyze marketing data to identify trends, patterns, and insights to inform and optimize marketing strategies across all channels (email, push & in-app) and stages of lifecycle.
Conduct cohort and segmentation analyses and partner with data science teams on predictive modeling to understand customer lifecycle stages and inform model validation & optimization.
Partner closely with marketing, data analytics, and data science to develop and communicate a clear learning agenda / experimentation roadmap
Evangelize experimentation best practices across the lifecycle marketing organization by ensuring proper test design and implementation, prioritization of opportunities, and identifying actionable next steps based on findings
Provide recommendations for improving campaign effectiveness, targeting, messaging, and creative elements.
Develop a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable messaging to our subscribers
Stay current on industry trends, best practices, and emerging technologies in marketing analytics
Basic Qualifications: 5+ years of relevant data analytics experience in engagement, retention and/or growth marketing.
Direct-to-consumer subscription, streaming and/or entertainment business experience is a plus.
1-3 years of experience leading other analysts and managing a team
Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources leveraging SQL
Strong knowledge of data visualization best practices with experience using Tableau or Looker to tell a story with data
Deep experience with A/B testing from design to interpretation of results and identifying actionable next steps
Highly skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision-making
Strong relationship building and communication skills with all levels of the organization
Required Education: Bachelor's Degree
Our benefits package includes: Comprehensive medical benefits
Competitive pay, 401(k)
Retirement plan
and much more
About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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