Lifecycle Marketing Manager

3 months ago

New York, United States Recognition Media Full time

If you are interested in this opportunity, please send your résumé along with a note about yourself and why you are interested in joining our team to J O B S at recogmedia.net with the subject line Lifecycle Marketing Manager. Do Not Select Easy Apply - we will not see your application.


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About Recognition Media

We are a creative and Internet industry recognition company. Our organization owns and operates the industry’s leading awards, including The Webby Awards – the Internet industry’s most coveted prize, in addition to The Anthem Awards, The Signal Awards, The Telly Awards and more. Our award brands play a critical role in the creative, social impact and digital marketplace – signaling which companies and professionals are the best and which projects are setting standards of excellence. While creativity and technology are at the core of what we do, a passion for the industry and people using it to drive change is what drives us.


Recognition Media embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.


Position Summary

Recognition Media is looking for a Lifecycle Marketing Manager to join our Central Marketing Team. If you’re an energetic lifecycle marketer who loves to bring order to chaos, solve fun problems, and make a real impact on business growth, we want to hear from you. As a key member of the team, you will own the management and evolution of our email marketing programs and calendar across Recognition Media award brands to generate new and repeat entrants. 


The ideal candidate will be highly organized, detail-oriented and have past email marketing experience. This is a full-time, hybrid role in our NYC Flatiron office, reporting to our Director of Retention.


Responsibilities

  • Manage and coach a team of two email developers who are responsible for building, testing, and scheduling campaigns. 
  • Become our email subject matter expert, ensuring external-facing emails follow industry policies and best practices informed by regular A/B Testing. 
  • Partner with award program managers to support lifecycle content strategy development and implement best practices to reach business goals.  
  • Organize and update seasonal email communications for the awards including entrant emails, newsletters and event invitations.
  • Map user journeys and define automation requirements in partnership with our Marketing Automation Specialist.
  • Own reporting of key email metrics in both a centralized and award-specific capacity, regularly turning observed trends into actionable recommendations. 
  • Support Director of Retention in leading monthly Central Marketing insights readout meeting and performance recap. 
  • Collaborate with production team to create impactful graphics and assets for email communications.

 


Requirements

  • 3+ years of lifecycle marketing experience, preferably in a startup environment or equivalent (B2B experience a plus)
  • Strong understanding of modern ESPs and how email campaigns are developed and executed end-to-end 
  • Demonstrated project management skills and high comfort level with workflow software like Monday.com, Asana, Airtable, etc.
  • High degree of comfort collaborating with stakeholders at all levels of an organization
  • Thinks critically to translate data and human insights into actionable marketing recommendations and/or hypotheses for colleagues

 

Compensation and Benefits

  • $90,000 annual salary
  • Competitive compensation package with generous incentive-based bonus program
  • Comprehensive health care plan (health, dental, vision) with 100% of employee premiums (and 70% for dependents) paid by company
  • Annual enrollment options for FSA program, Dependent Care program, and TransitChek/Commuter program.
  • Company-sponsored life insurance benefit
  • Paid annual leave, paid time off and paid sick leave


Apply 

Working at Recognition Media is a truly rewarding career opportunity. If you are interested in this opportunity, please send your résumé along with a note about yourself and why you are interested in joining our team to J O B S at recogmedia.net with the subject line Lifecycle Marketing Manager.

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