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Senior Manager, Lifecycle Marketing – FIFA World Cup 26
2 months ago
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.The Role and What You'll Do:
The Senior Manager, Lifecycle Marketing will be responsible for developing and executing strategies to engage and retain customers throughout their journey with the FIFA World Cup 26TM Official Hospitality program. This role requires a strategic thinker with deep expertise in lifecycle marketing, exceptional analytical skills, and a passion for soccer. The Senior Manager will work closely with cross-functional teams to create personalized and impactful marketing campaigns that enhance the consumer experience and drive long-term loyalty.
- Develop and implement comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey.
- Create and execute personalized marketing campaigns across various channels, including email, SMS, social media, and direct mail.
- Identify opportunities to stand up and build new lifecycle-driven channels that deliver incremental revenue (e.g., referral, loyalty, etc).
- Utilize customer data and analytics to segment audiences and deliver targeted messaging that resonates with different customer segments.
- Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value.
- Collaborate with the product, sales, and customer service teams to ensure a seamless and cohesive consumer experience.
- Develop and manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals.
- Monitor and analyze the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization.
- Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts.
- Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention.
- Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive.
You Have These:
- Minimum of 7-10 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries.
- Experience working on large-scale sporting events or global marketing campaigns.
- Proven track record of developing and executing successful lifecycle marketing campaigns.
- Strong understanding of customer segmentation, personalization, and journey mapping.
- Experience with customer loyalty programs as well as referral and retention strategies.
- Proficiency with marketing automation tools and CRM platforms (particularly Salesforce Marketing Cloud).
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration.
- Knowledge of emerging lifecycle marketing trends and technologies.
- Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines.
- Ability to think strategically and execute tactically.
- Passion for soccer and familiarity with the FIFA World Cup.
We'd Love If You Also Have These:
- Bilingual or multilingual proficiency (especially French and/or Spanish).
- Strong network within the sports and hospitality industries.
- Exceptional communication and interpersonal skills.
- Creative thinking and problem-solving skills.
- Ability to work in a fast-paced and dynamic environment.
- Strong relationship-building skills.
- Knowledge of FIFA regulations and standards related to marketing and hospitality.
Join us in enhancing the customer experience and driving meaningful revenue impact for the FIFA World Cup 26TM Official Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
Hiring Range Maximum:
$130,000 annually