Senior Manager Trade Pricing and Promotion

4 days ago

Frisco, United States Community Coffee Company, LLC Full time

Department: Finance

Reports To: Sr Director, Strategic Growth Management

Travel Required: Workplace Type: On-site in Baton Rouge, LA or Frisco, TX



Why Join Community Coffee?



Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession



Position Overview

We are seeking a highly skilled and motivated Senior Manager Trade Pricing and Promotion to join our expanding Revenue Growth Management (RGM) team at Community Coffee. As the Trade Pricing and Promotion Manager, you will play a vital role in evaluating and refining price pack architecture strategy for our range of packaged coffee and affiliated products. Your expertise in analyzing market data, identifying risks and opportunities, managing gross margin, monitoring competitor pricing, and leveraging consumer insights will be instrumental in optimizing our price, promotion and assortment strategies to increase sales, profitability and market share. This is an exciting opportunity for a driven analytical thinker who thrives in a fast-paced and dynamic work environment.



RGM’s purpose is to drive achievement of net revenue, gross margin and market share goals by providing analytics, actionable insights and recommendations. The RGM team strategically supports this outcome by creating and improving pricing, promotional processes, product mix, forecasting accuracy and integrating tools. RGM collaborates most closely with Sales, Finance and Marketing.



The Senior Manager Trade Pricing & Promotion has responsibility for supporting the development of gross price, promotional and product mix strategy across retail channels. The Senior Manager will deliver analytics, guidance and reporting that optimizes gross price, trade spend and assortment to achieve the company’s financial and share objectives. In addition, the Senior Manager will be responsible for coordinating, communicating, and supporting the execution of the annual Trade Planning process, working closely with the Sales and Finance teams. The role reports to the RGM Senior Director and will have supervisory responsibility.





Function Related Activities/Key Responsibilities

Support the annual trade planning process
Collaborate with cross-functional teams, including Sales, Marketing & Finance, to align pricing & assortment strategies with business objectives
Develop trade price, promotion & assortment strategies & tactics enabling company to achieve objectives
Create promotional pricing guardrails & guidelines; manage compliance
Develop & maintain promotional calendars, pricing models & tools
Create & execute a post-event analysis process to evaluate return on investment
Work collaboratively with Sales Managers to effectively manage & oversee the use of promotional spend
Conduct regular price & margin analysis to evaluate performance & identify areas for improvement
Analyze market trends & competitor assortment, pricing, and deal frequency to identify opportunities and threats; recommend appropriate course correction
Work with Sales teams on customer specific proposals involving special circumstances or exceptions to pricing & promotion policy
Directly engage with Sales team to drive strategy into execution in support of top customers' business & line reviews
Lead ad-hoc projects that enhance the company’s growth & profitability
Prepare & deliver regular reports to management, highlighting financial & sales performance, variances & areas for improvement
Stay up-to-date with industry trends & best practices in pricing & promotion
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws
May be asked to perform additional duties as necessary



Position Requirements

Bachelor’s degree required, MBA a plus
Minimum 7 years of experience within branded CPG industry, preferably food & beverage or other promotionally sensitive, highly elastic commodity categories within the functional areas of Revenue Growth Management, Trade Marketing, Category Management and/or Financial Planning & AnalysisExperience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources


Minimum 2 years supervisory experience managing Business Analysts
Experience with CPG trade strategy, specifically pricing, post-promotional analysis channel assortment, price/pack architecture, competitor benchmarking & trade spend effectiveness
Experience applying and adapting pricing and promotion strategy and tactics with major retail chains in the Food, Drug, Mass, Club, Dollar and On-line channels
Experience using/integrating Circana/IRI/Nielsen consumption data, ERP (SAP preferred) shipments data and Numerator market research data
Experience using Trade Promotion Management (TPM) systems for planning, forecasting and evaluation, preferably BluePlanner.
Strong analytical ability and financial acumen with demonstrated experience in synthesizing complex data, drawing insights, and developing actionable recommendations
Proficiency in using pricing analytics tools & techniques
Proven ability to develop innovative and creative solutions that result in higher profitability
Understanding of Trade Promotion Management (TPM) and Trade Promotional Optimization (TPO) tools; experience with sales forecasting in TPM/TPO applications, BluePlanner preferred
Understanding of P&L, Price Elasticity, Trade Spend, Return on Investment, Gross Margin
Officed on-site in either Baton Rouge LA or Frisco TX



What We’re Looking For

Expert in MS Excel, proficient in PowerPoint and Word
Excellent verbal and written communications skills
Ability to be a change agent to help drive change management across the organization regarding price realization
Strong attention to detail & ability to multi-task while meeting deadlines in a fast-paced environment
Self-motivated with a proactive approach to problem-solving and decision-making
Ability to adapt to changing priorities and work well under pressure





Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

Frequently required to sit
Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
Regularly required to lift and/or move up to 25 pounds
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus

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