Senior Manager, Marketing Strategy and Content, Americas
1 week ago
SCIEX is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Learn about the Danaher Business System, which makes everything possible.
Are you at the top of your business-to-business marketing game, already successful at developing creative campaigns and experiences that engage new audiences, generating incremental interest and accelerating opportunities through their buyer’s journey? Are you energized by the opportunity to lead a team of marketing professionals, in close collaboration with business development, to translate strategy into commercial success?
TheSenior Manager, Marketing Strategy and Content, Americasis responsible for the creation, communication and execution of a 3-year commercial marketing plan that enables the achievement of the Americas 3-year business strategy, inclusive of live, digital, social and traditional channels at the global, national and local levels. The successful candidate will own the marketing calendar, selection of marketing channel, development of collateral and deployment of campaigns, as well as the analysis and reporting of performance metrics to regional and global leadership teams. They will collaborate with other regional and global marketing teams to ensure brand alignment, maintain campaign synergy and manage schedule conflicts while recruiting, managing and developing a team of marketing communication and content specialists.
This position is part of theAmericas Commercial Teamand will be aHybridposition based inFramingham, MA.
In this role, you will have the opportunity to:
- Own the Americas regional marketing plan, encompassing capital equipment, software, consumables and service products, ensuring it delivers sufficient marketing-derived interest and opportunity generation to enable achievement of stated commercial goals, with an incrementally high-return on marketing investment.
- Lead go-to-market projects that translate commercial business strategy into reality through multifaceted and multichannel marketing campaigns.
- Blend time-tested marketing strategies with new, creative ideas to deliver a compelling and engaging marketing program.
- Develop and maintain a competitive edge and unambiguous brand recognition through differentiated experiences and voice.
- Monitor and evaluate performance of marketing plan and commercial achievement against stated expectations, supporting analysis and corrective measures as required.
- Lead, coach and develop a team of marketing communications professionals, and support them to achieve growth and performance targets.
- Attract, engage and retain outstanding talent that embraces the Danaher core values and Danaher Business System (DBS).
- University degree in a relevant business (e.g. Marketing) or scientific (e.g., Biology, Chemistry, Engineering) field or equivalent work experience in relevant markets (e.g., pharmaceutical, biopharmaceutical, academic / commercial / government research in life sciences, environmental, food, clinical, forensic).
- 3 or more years of leadership experience managing, coaching, and mentoring staff.
- Multiple years of experience working in one or more relevant markets identified above in a marketing capacity.
- Demonstrable experience building and executing marketing programs that aggressively pursue new business through competitive share-gain while also defending core business positions.
- Ability to manage multiple complex projects, simultaneously, adhering to timeline expectations.
- Excellent communication skills (written, verbal, formal presentation) at all levels of the organization.
- Ability to travel within the US, Canada, and Latin America approximately 25% of the time.
- Advanced user of contact relationship management (CRM) software (e.g. Salesforce).
- Financial analysis and reporting of marketing performance metrics, including marketing-derived commercial success metrics.
- Advanced business degree (e.g. M.B.A.) with concentration in Marketing preferred.
At SCIEX we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for SCIEX can provide.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. This job is also eligible for bonus pay.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.
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Boston, Massachusetts, United States Danaher Corporation Full timeFor over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food...
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