Head of Marketing

1 month ago

Boston, United States AMCS Group Full time

At AMCS we are focused on Performance Sustainability – enabling resource-intensive industries to boost sustainability and profitability. Built on two decades of experience, our purpose-built software solutions are designed by people who understand your business. Providing practical technology solutions for municipalities, EHS, ESG, and the resources, waste, recycling, transportation, manufacturing, and utilities industries.

Headquartered in Ireland, and with offices in Europe, the USA, and Australasia, AMCS is a global market leader with over 1,300+ mission-driven team members. The combined expertise of our team allows AMCS to deliver innovative solutions and extensive insight, helping customers to drive growth and achieve lasting success. As a trusted global partner, we work with 5000+ customers in more than 80 countries delivering digital solutions that create meaningful and measurable impact by increasing customer satisfaction, enhancing sustainability, and boosting margins.

At AMCS, we're ready to innovate with you - deploying our experts, processes, and technology to drive your business forward and prepare you for success in a more sustainable, net zero carbon future.

This role will report directly to the Chief Marketing Officer and will be a visionary, hands-on, results-oriented leader responsible for driving the strategic direction, growth and execution of marketing initiatives across North America. The successful candidate will inspire and lead a team of marketing professionals to develop and implement innovative strategies that drive value across the end-to-end buyer’s journey, build long-term brand affinity, generate net new revenue, accelerate customer acquisition and retention and achieve overall business growth goals.

The ideal candidate is a transformative leader with a proven track record of building predictable and repeatable processes to generate quality pipeline and scaling B2B marketing efforts in fast-paced, high-growth marketing and SaaS/PaaS environments. This key leadership role demands an individual with a strategic mindset, a track record of nurturing high-performing teams, championing marketing innovation, driving impactful outcomes, and overseeing the North America marketing and sales development pipeline.

Key Responsibilities:Strategic Planning and Execution:
  • Develop and execute a comprehensive growth marketing strategy for North America, aligned with AMCS’s overall business objectives.
  • Identify key growth opportunities and channels, leveraging data-driven insights to inform decision-making.
  • Collaborate with cross-functional teams to influence bold, resonating messaging and content in support of demand generation programs and ensure alignment and integration of marketing strategies.
  • Align tightly with North America sales to continually improve pipeline quality.
Market and Competitive Analysis:
  • Stay informed about industry trends, market conditions, and competitor activities.
  • Use market insights to identify opportunities for differentiation and competitive advantage.
Team Leadership and Development:
  • Drive transformative change within the GTM strategy for increased ROI and efficiency.
  • Lead, mentor, and develop a high-performing growth marketing team.
  • Foster a culture of innovation, continuous improvement, and collaboration within the marketing department.
Customer Acquisition and Retention:
  • Drive customer acquisition through various channels including digital marketing, content marketing, social media, ABM, partnerships, and events.
  • Develop and implement retention strategies to increase customer lifetime value and loyalty.
Performance Analysis and Optimization:
  • Work across marketing teams to measure performance against KPI’s and deliver insights that drive optimization and change.
  • Use data and analytics to optimize marketing campaigns and strategies, ensuring maximum ROI.
  • Develop and manage the growth marketing budget, ensuring effective allocation of resources to achieve business goals.
  • Create and manage the plan and budget to achieve ambitious demand generation goals, refining as necessary to achieve goals and stay within financial targets.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 15+ years of experience in senior marketing leadership roles, including significant experience in B2B growth marketing, performance marketing and/or integrated marketing in SaaS/PaaS.
  • Deep understanding of GTM and sales processes, strategies, and industry best practices.
  • Proven track record of driving demand generation & pipeline growth and leading successful growth marketing initiatives in a fast-paced, high-growth environment.
  • Strong experience with marketing technology operations including marketing and sales automation, CRM, ABM and at tech, engagement platforms, performance and omni-channel marketing.
  • Hands-on leadership experience to balance strategy and analytics with operational excellence and execution.
#J-18808-Ljbffr

  • Head of Marketing

    24 hours ago

    Boston, United States Fortrea Full time

    As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff...

  • Head of Marketing

    2 days ago

    Boston, United States Fortrea Full time

    As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff...

  • Head of Content Marketing

    3 weeks ago

    Boston, Massachusetts, United States Exclaimer Full time

    Head of Content MarketingDepartment: MarketingEmployment Type: Permanent - Full TimeLocation: US - BostonReporting To: Elisabeth GoossensDescriptionHead of Content at ExclaimerThe Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and...

  • Head of Marketing

    3 months ago

    Boston, United States OneScreen Full time

    OneScreen.ai is revolutionizing marketing by transforming the $10B (US) market for out-of-home advertising (OOH) with a cutting-edge platform that makes it easy for marketers to use data to select the right inventory, purchase, and measure its impact. Because we believe that advertising, like life, is better in the real world. After nearly tripling revenue...

  • Head of Product Marketing, Performance

    2 months ago

    Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer...

  • Head of Product Marketing

    2 weeks ago

    Boston, United States Benchling Full time

    Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology. Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use...

  • Head of Product Marketing

    4 days ago

    Boston, United States Benchling Full time

    Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use...

  • Head of Product Marketing, Performance

    1 week ago

    Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction....

  • Head of Product Marketing, Performance

    4 weeks ago

    Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer...

  • Head of Product Marketing Strategy

    1 week ago

    Boston, Massachusetts, United States Pointr Full time

    Position OverviewCompany BackgroundPointr stands at the forefront of indoor positioning technology, dedicated to providing dependable, scalable, and user-friendly location solutions that connect individuals within various environments through Web, Mobile, and Kiosk platforms. Our innovative Deep Location platform has transformed the landscape of indoor...

  • Head of Market Analytics

    5 days ago

    Boston, United States Galderma Full time

    Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our...

  • Head of Owned Channel Marketing

    2 weeks ago

    Boston, United States BNY Mellon Full time

    At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit...

  • Newton, Head of Marketing and Product

    1 week ago

    Boston, United States BNY Mellon Full time

    Overview Newton, Head of Marketing and Product (Managing Director) Newton is a global investment management firm owned by BNY Mellon, with offices in London, New York, Boston, San Francisco and Tokyo. It provides investment services to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments,...

  • Newton, Head of Marketing and Product

    33 minutes ago

    Boston, United States NCAA (National Collegiate Athletic Association) Full time

    OverviewNewton, Head of Marketing and Product (Managing Director)Newton is a global investment management firm owned by BNY Mellon, with offices in London, New York, Boston, San Francisco, and Tokyo. It provides investment services to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments, foundations,...

  • Newton, Head of Marketing and Product

    24 minutes ago

    Boston, United States BNY Mellon Full time

    Overview Newton, Head of Marketing and Product (Managing Director) Newton is a global investment management firm owned by BNY Mellon, with offices in London, New York, Boston, San Francisco and Tokyo. It provides investment services to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments,...

  • Newton, Head of Marketing and Product

    35 minutes ago

    Boston, United States BNY Mellon Full time

    OverviewNewton, Head of Marketing and Product (Managing Director)Newton is a global investment management firm owned by BNY Mellon, with offices in London, New York, Boston, San Francisco, and Tokyo. It provides investment services to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments, foundations,...

  • Head of North America

    4 weeks ago

    Boston, United States State Street Corporation Full time

    Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges through solutions, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged professionals are essential to our success. Our commitment to maintain an environment where every employee feels...

  • Senior Director, US Nemolizumab Head of HCP Marketing

    2 months ago

    Boston, Massachusetts, United States Galderma Full time

    Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our...

  • Head of Product Marketing

    1 week ago

    Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is dedicated to enabling individuals to discover the products and services they require by developing the world's most advanced search and product discovery platform. We are assembling a team that can assist us in realizing this ambitious vision, transforming an industry, and cultivating a world-class culture. We collaborate with numerous...

  • Head of Product Marketing

    4 days ago

    Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is at the forefront of transforming how individuals discover the products and services they seek by developing the world's most advanced search and product discovery platform. We collaborate with numerous leading e-commerce brands to facilitate meaningful connections between customers and their ideal products.Position Overview:We are in...