Senior Marketing Manager

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help deliver against key business priorities each year? Come join our Global Risk Solutions (GRS) North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses of every size in the U.S. and across the globe.

As a Senior Marketing Manager, you will partner with marketing managers, business segment leaders, external partners, and other cross-functional teams, to develop and deploy marketing strategies, approaches, programs, campaigns, and channel executions that align to key business priorities. The team works closely with North American leadership and Distribution strategy and operations to define business need to help develop our go-to-market plans. These plans are informed by business insight, product priority, growth areas and market need that all align to the success of our brokers and clients within the commercial insurance space. You will have exposure and responsibilities that span complex engagement strategies, creative development, print/digital messaging and execution, and results analysis. If you love complex marketing strategies and flawless execution, then this team is for you

It is an exciting time for GRS North America Marketing. We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us

Responsibilities:

• Plans, develops, and implements marketing initiatives and activities that align to business goals associated with broker and client needs within the Distribution organization
• Strategizes, organizes, and coordinates the design and delivery of marketing programs and their communications to ensure accomplishment of sales, financial and budgetary goals
• Acts as internal consultant to other marketing and distribution departments regarding best practices
• Works with internal and external stakeholders to develop and implement communication programs and initiatives
• Leads complex projects that have a high degree of cross-functional impact and visibility with a range of associated deliverables across many mediums (e.g., print, digital, experiential)
• Projects typically require buy-in and engagement from cross functional partners.Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results
• Helps to identify best and new practices to drive the groups efficiency, effectiveness, and quality
• Helps to develop new initiatives and opportunities based on an understanding of the needs of the business
• Establishes and evaluates metrics and performance benchmarks for all marketing communication programs
• Demonstrates openness, logic, and sound reasoning to address others concerns and gain support from cross-functional partners and Marketing leadership
• Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior or executive leadership
• Effortlessly tailors messages to audience, including Marketing and Distribution leadership and cross-functional partners
• Constructs presentations that are well-organized and support recommendations rooted in business need. Gains buy-in from stakeholders

Preferred Qualifications:

• Bachelor's degree (with a concentration in Marketing or Communications preferred) or equivalent experience required. MBA preferred.
• 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
• Prior advertising agency experience preferred.
• Requires advanced working knowledge of all marketing areas and the ability to integrate them.
• Requires the combination of strategic planning, business knowledge, marketing and communications skills.
• Strong client/partner relationship building and support skills to ensure the needs of each stakeholder are met
• Proven track record for data-driven marketing solutions rooted in a consultative approach
• Ability to translate key business and marketplace insights into actionable strategies.
• Advanced experience using data, insights and creative analytics to tell a story and drive business decisions
• Ability to work in a fast-paced environment and work on multiple priorities required.
• Ability to collaborate and influence across a variety of levels in the organization, including senior leadership
• Strong detail orientation
• Highly effective project management skills to drive cross-functional programs
• Strong analytical, collaboration, organizational, and presentation skills
• Excellent written and oral communication skills are required.
• Strong knowledge of relevant marketing technologies including creative project management software (e.g. WorkFront)
• Ability to plan and execute projects independently
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader teams performance.
• Demonstrates understanding of internal organization and marketing impact on broader organization
• Strong knowledge in MS Office suite products including PowerPoint

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• MBA preferred
• Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization
• Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them
• Requires advanced working knowledge of all marketing areas and the ability to integrate them
• Strong analytical, collaboration, organization, and presentation skills
• Ability to work in a fast-paced environment and work on multiple priorities required
• Strong detail orientation
• Strong knowledge of relevant technologies
• Strong project management experience
• Excellent written and oral communication skills are required
• Prior advertising agency experience preferred
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team`s performance
• Demonstrates understanding of internal organization and marketing impact on broader organization
• Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit:

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit:

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.