Senior Manager, Marketing Operations
1 week ago
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement, which translates to 2-3 days minimum per week in the office.
We are looking for a highly motivated, passionate and experienced Senior Manager, Marketing Operations to be responsible for the successful execution of email campaigns. This person will collaborate with Investor Relations, Marketing, and Client Experience to define target audiences and implement strategies that will increase the impact of HarbourVest's email programs, using data and technology to scale the campaign process. This is a great opportunity to join a fast growing team that champions collaboration and growth.
The ideal candidate is someone who is:
- An expert marketing operations and automation leader with strategic proficiency
- Collaborative and able to partner effectively with teams across the organization
- Highly organized and can balance multiple priorities simultaneously
- Process oriented and data-driven
- Flexible and adaptable and can lead through uncertainty
Team management:
- Lead a small team to scale, manage, and implement HarbourVest's email marketing and operations using Marketo as our key platform for client and prospect communications.
- Mentor and support team members on marketing automation best practices, Marketo usage and quality control of campaigns.
- Develop, implement, and optimize email marketing campaigns targeting clients and prospects.
- Oversee the creation of email content, templates, and automated workflows within Marketo.
- Be responsible for client and interest-based lists for future nurture campaigns.
- Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce.
- Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.
- Segment and target audience lists to improve campaign effectiveness and personalization.
- Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.
- Generate regular reports on email marketing activities, providing insights and recommendations to senior management.
- Apply data to drive strategic decision-making, optimize marketing efforts and quantify return on investment.
- As part of the Marketing Communications team, partner with cross functional teams within marketing including Digital, Events, Design, and Content, to define objectives and critical metrics, coordinate the email marketing calendar, establish and target audiences and implement campaigns for client engagement opportunities (e.g. thought leadership, news, webcasts, events).
- Work with the broader Investor Relations organization including account investment strategy and account leads, Client Experience, Commercial Operations, and Product Marketing to coordinate and manage operational client communications from fund updates to organizational updates to ensure alignment of marketing strategies with business objectives.
- Coordinate with legal and compliance for review and approval of campaigns.
- Collaborate with external agencies and vendors to support marketing initiatives.
- Develop and implement the marketing operations strategy to enhance client engagement and acquisition.
- Stay current with industry trends, best practices, and emerging technologies in email marketing and automation.
- Identify and implement innovative solutions to improve marketing efficiency and effectiveness.
- Proven experience developing and managing email campaigns using Marketo and Salesforce
- Proficiency in using data to optimize campaign processes and outcomes
- Demonstrated ability to lead and develop a team
- Entrepreneurial drive and spirit to build new capabilities and bring new ideas
- Excellent verbal and written communication skills
- Adept at the art of managing senior business partners
- Strong ability to solve difficult problems
- Sense of humor required
- B.S/B.A. in Marketing, Business, or related field
- 5-8 years of marketing operations and automation experience
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