Director, Product Marketing

6 days ago


San Francisco, United States Equinix Full time
Director, Product Marketing

Who are we?

Equinix is the world’s digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners, and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

Reporting to the Sr. Director of Product Marketing, the Director of Product Marketing will be a strategic leader responsible for overseeing the development and implementation of marketing strategies for data center and networking products. This role will manage a dedicated team that drives product positioning, messaging, and go-to-market initiatives aligned with business objectives. The Director will ensure alignment across product capabilities and market needs by effectively steering product marketing efforts, enhancing customer engagement, and driving growth. Additionally, this role involves close collaboration with Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to ensure a cohesive approach to product launches and ongoing marketing activities.

Responsibilities

  • Develop and execute robust product marketing strategies for data center and networking products, including market analysis, segmentation, and targeting.
  • Lead and manage a team of marketing professionals responsible for delivering high-impact product positioning, launch strategies, and sales enablement materials.
  • Identify opportunities to enhance existing products and develop new offerings based on market feedback and technological trends.
  • Establish and manage product messaging and positioning guidelines to ensure consistency, clarity, and impact across all marketing and sales channels.
  • Create and oversee the production of effective marketing content that communicates product benefits, features, and differentiators across various channels, ensuring content resonates with and engages the target audience.
  • Foster collaboration across Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to streamline go-to-market processes and ensure effective communication between product development and market-facing teams.
  • Track and report on key performance indicators related to product marketing effectiveness, market penetration, and customer feedback.
  • Build strong relationships with cross-functional teams to support integrated marketing efforts.

Core Competencies

  • Strategic Thinking: Ability to develop and implement a long-term vision for data center and networking products that aligns with overarching business objectives.
  • Leadership: Capability to lead and inspire a marketing team, fostering an environment of creativity and accountability.
  • Product Marketing Acumen: Deep understanding of B2B technology marketing, especially in data center, networking, and cloud services, with the ability to craft compelling product narratives.
  • Project Management: Skill in managing complex marketing projects and product launches, ensuring timely delivery and alignment with business goals.
  • Communication: Excellent communication abilities to articulate product value and strategic marketing plans to stakeholders at all levels.
  • Cross-functional Collaboration: Proficiency in working with various teams, including product management, technical marketing, and sales, to drive cohesive product strategies.
  • Analytical Thinking: Strong analytical skills to assess market trends, measure product marketing success, and refine data-based strategies.

Specific Skills

  • Market Intelligence: Experience in conducting and applying market research to define effective marketing strategies.
  • Product Launch Expertise: Proven track record in planning and executing successful product launches in the tech industry.
  • Sales Enablement: Ability to develop tools and content that enhance sales effectiveness and customer understanding of product offerings.
  • Content Development: Skill in creating impactful marketing content that resonates with targeted B2B audiences.
  • Process Optimization: Experience in streamlining marketing processes for efficiency and greater impact.
  • Presentation Skills: Strong presentation abilities to communicate strategies and results to senior management and external partners.
  • Data-Driven Decision Making: Proficiency in using analytics tools to guide marketing decisions and optimize product positioning.

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 15 years of experience in product marketing within the B2B tech sector, with a significant focus on networking products and services. Demonstrated success in developing and leading product marketing strategies in a fast-paced technology environment.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

#J-18808-Ljbffr

  • San Francisco, California, United States Snap Full time

    Job Title: Director, Product MarketingAt Snap, we're looking for a seasoned product marketing leader to join our team. As a Director, Product Marketing, you'll be responsible for defining the go-to-market strategy for our Ads Business products and driving their growth and adoption.Key Responsibilities:Partner with cross-functional teams to develop and...


  • San Francisco, California, United States Navan Full time

    Product Marketing DirectorWe're seeking a seasoned Product Marketing Director to spearhead the Go-To-Market strategy for our core Travel product, which has garnered a loyal following of over 10,000 customers worldwide.In this pivotal role, you'll be the connective tissue between our product, marketing, and sales teams, driving a deep understanding of our...


  • San Francisco, California, United States salesforce Full time

    About Salesforce:We're a global leader in customer relationship management, empowering businesses to connect with customers in a whole new way. Our mission is to help companies do well by doing good, and we're committed to creating a workforce that reflects the diversity of our customers.Job Category: Marketing & CommunicationsRole Description:The Sr....


  • San Francisco, California, United States DocuSign Full time

    Job SummaryWe are seeking a highly skilled Director of Product Marketing to lead our B2B product marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that drives business growth and customer engagement.Key ResponsibilitiesDevelop and execute a product...


  • San Francisco, California, United States Homebase Full time

    Product Marketing DirectorAs a Product Marketing Director at Homebase, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You will lead our product marketing team, defining our audience segments and launching new payroll and team and shift management tools they need. You will work...


  • San Francisco, California, United States Homebase Full time

    About the Role:We are seeking a highly skilled Product Marketing Director to join our team at Homebase. As a Product Marketing Director, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers.Key Responsibilities:Lead the development and execution of go-to-market strategies for new product...


  • San Francisco, California, United States Homebase Open Positions Full time

    Product Marketing Director OpportunityAt Homebase, we're seeking a seasoned Product Marketing Director to lead our product marketing efforts. As a key member of our team, you'll be responsible for developing and executing go-to-market strategies that drive customer adoption and revenue growth.Key Responsibilities:Go-To-Market Strategy: Develop and execute...


  • San Francisco, California, United States Fastly Full time

    Director of Product Marketing for SecurityAs a key player in the growth of our security portfolio, you will effectively position and evangelize the value of our security products to customers and prospects.You will lead a team of talented security product marketers, collaborating with key stakeholders across product management, sales, sales engineering, and...


  • San Francisco, California, United States LendingClub Bank Full time

    About the RoleLendingClub Bank is seeking a highly skilled Product Marketing Director to lead the marketing efforts for our Personal Loans business line. As a key member of our product marketing team, you will be responsible for developing and executing marketing strategies that drive new member acquisition and existing member loan growth.You will work...


  • San Francisco, California, United States Fastly Full time

    Secure the Future with FastlyFastly is a leading edge cloud platform that enables customers to create great digital experiences quickly, securely, and reliably. As a Director of Product Marketing for Security, you will be a key player in the growth of our security portfolio. Your mission will be to effectively position and evangelize the value of our...


  • San Francisco, California, United States Ripple Full time

    About the RoleWe are seeking an experienced Product Marketing Director to lead our go-to-market strategy for our enterprise product suite. As a key member of our team, you will drive product adoption and revenue growth through the development and implementation of a comprehensive product marketing strategy.Key ResponsibilitiesDevelop and execute a product...


  • San Francisco, California, United States Hispanic Technology Executive Council Full time

    Job Title: Director of B2B Product MarketingAbout the Role:We are seeking a highly experienced Director of B2B Product Marketing to join our team at Hispanic Technology Executive Council. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive product marketing strategy for our B2B products.Key...


  • San Francisco, California, United States BigCommerce Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Product Marketing to join our team at BigCommerce. As a key member of our marketing organization, you will be responsible for developing and executing the product marketing strategy for our SaaS ecommerce platform.Key ResponsibilitiesDevelop and execute product positioning and...


  • San Francisco, California, United States Samsara Full time

    About the RoleWe are seeking an experienced Product Marketing Director to join our team at Samsara. As a key member of our marketing organization, you will be responsible for developing and executing our product marketing strategy, driving the launch of new products, and collaborating closely with cross-functional teams to achieve our business objectives.Key...


  • San Francisco, United States Navan Full time

    We're looking for a motivated and data-driven Product Marketing Director to drive Go-To-Market for our core Travel product, loved by more than 10,000 customers around the world. In this role, your job is to be an expert on our buyers, users, our product and our value proposition. As the connective tissue between our product, marketing and sales teams, you...


  • San Francisco, California, United States Equinix Full time

    Director, Product MarketingAbout the RoleAt Equinix, we're seeking a seasoned product marketing leader to drive the development and implementation of marketing strategies for our data center and networking products. As a key member of our team, you'll oversee the creation and execution of product positioning, messaging, and go-to-market initiatives that...


  • San Francisco, California, United States Strava Full time

    About This RoleStrava is the leading digital community for active people with over 125 million athletes in more than 190 countries. Our platform offers a holistic view of your active lifestyle, regardless of where you live, the sport you love, or the device you use. Everyone belongs on Strava when pursuing an active life.We're seeking an expert Director of...


  • San Francisco, United States Strava Full time

    About This Role Strava is the leading digital community for active people with more than 125 million athletes in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. We’re...


  • San Francisco, California, United States Homebase Full time

    About the RoleWe are seeking a highly skilled Product Marketing Director to join our team at Homebase. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our product launches and feature updates.Key ResponsibilitiesGo-To-Market Strategy: Lead the development and execution of...


  • San Francisco, United States salesforce.com, inc. Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category: Marketing & CommunicationsAbout Salesforce:We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every...