Director, Product Marketing

4 weeks ago

San Francisco, United States Equinix Full time
Director, Product Marketing

Who are we?

Equinix is the world’s digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners, and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

Reporting to the Sr. Director of Product Marketing, the Director of Product Marketing will be a strategic leader responsible for overseeing the development and implementation of marketing strategies for data center and networking products. This role will manage a dedicated team that drives product positioning, messaging, and go-to-market initiatives aligned with business objectives. The Director will ensure alignment across product capabilities and market needs by effectively steering product marketing efforts, enhancing customer engagement, and driving growth. Additionally, this role involves close collaboration with Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to ensure a cohesive approach to product launches and ongoing marketing activities.

Responsibilities

  • Develop and execute robust product marketing strategies for data center and networking products, including market analysis, segmentation, and targeting.
  • Lead and manage a team of marketing professionals responsible for delivering high-impact product positioning, launch strategies, and sales enablement materials.
  • Identify opportunities to enhance existing products and develop new offerings based on market feedback and technological trends.
  • Establish and manage product messaging and positioning guidelines to ensure consistency, clarity, and impact across all marketing and sales channels.
  • Create and oversee the production of effective marketing content that communicates product benefits, features, and differentiators across various channels, ensuring content resonates with and engages the target audience.
  • Foster collaboration across Product Management, Technical Product Marketing, Solution Marketing, and Sales Enablement teams to streamline go-to-market processes and ensure effective communication between product development and market-facing teams.
  • Track and report on key performance indicators related to product marketing effectiveness, market penetration, and customer feedback.
  • Build strong relationships with cross-functional teams to support integrated marketing efforts.

Core Competencies

  • Strategic Thinking: Ability to develop and implement a long-term vision for data center and networking products that aligns with overarching business objectives.
  • Leadership: Capability to lead and inspire a marketing team, fostering an environment of creativity and accountability.
  • Product Marketing Acumen: Deep understanding of B2B technology marketing, especially in data center, networking, and cloud services, with the ability to craft compelling product narratives.
  • Project Management: Skill in managing complex marketing projects and product launches, ensuring timely delivery and alignment with business goals.
  • Communication: Excellent communication abilities to articulate product value and strategic marketing plans to stakeholders at all levels.
  • Cross-functional Collaboration: Proficiency in working with various teams, including product management, technical marketing, and sales, to drive cohesive product strategies.
  • Analytical Thinking: Strong analytical skills to assess market trends, measure product marketing success, and refine data-based strategies.

Specific Skills

  • Market Intelligence: Experience in conducting and applying market research to define effective marketing strategies.
  • Product Launch Expertise: Proven track record in planning and executing successful product launches in the tech industry.
  • Sales Enablement: Ability to develop tools and content that enhance sales effectiveness and customer understanding of product offerings.
  • Content Development: Skill in creating impactful marketing content that resonates with targeted B2B audiences.
  • Process Optimization: Experience in streamlining marketing processes for efficiency and greater impact.
  • Presentation Skills: Strong presentation abilities to communicate strategies and results to senior management and external partners.
  • Data-Driven Decision Making: Proficiency in using analytics tools to guide marketing decisions and optimize product positioning.

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 15 years of experience in product marketing within the B2B tech sector, with a significant focus on networking products and services. Demonstrated success in developing and leading product marketing strategies in a fast-paced technology environment.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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