Product Marketing Director

4 weeks ago

San Francisco, California, United States Homebase Full time

About the Role

We are seeking a highly skilled Product Marketing Director to join our team at Homebase. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our product launches and feature updates.

Key Responsibilities

  • Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

What We Offer

  • Annual Salary: $190,000 - $215,000
  • 401(k) program + 4% company match
  • Employer supplemented Medical, Dental, and Vision Insurance Plans
  • 20 days of accrued PTO, annual paid holidays and paid volunteer time off
  • Continued learning and development stipend
  • Paid life insurance
  • Short- and long-term disability coverage
  • Paid parental leave
  • Commuter benefits
  • Flexible spending account (FSA) options
  • Top-of-the-line equipment and stipend for workspace setup
  • Work from home Monday, Thursday, & Friday
  • Meals provided at our vibrant work spaces
  • Team offsites and monthly opportunities to engage with fellow Homies

About Homebase

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program.

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