Head of Product Marketing, Performance

2 months ago


Boston, United States Pison Technology Full time

We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction.

Duties/Responsibilities:
  1. Develop and implement comprehensive product marketing strategies to enhance product performance and user engagement.
  2. Utilize data analytics to monitor and evaluate product performance, identifying opportunities for improvement.
  3. Work closely with product management, engineering, and data science teams to align marketing strategies with product performance goals.
  4. Create and optimize product messaging, positioning, and go-to-market strategies to ensure product success.
  5. Design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction.
  6. Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
  7. Develop and maintain performance metrics dashboards, providing regular reports and insights to stakeholders.
  8. Lead A/B testing and other performance measurement initiatives to refine marketing tactics and product features.
  9. Mentor and lead a team of product marketing professionals, fostering a culture of innovation and data-driven decision-making.
  10. Represent Pison at industry events, conferences, and trade shows to promote our products and enhance brand awareness.
Required Skills/Abilities:
  • Strong understanding of performance marketing strategies and data analytics.
  • Exceptional leadership and team management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical and strategic thinking abilities.
  • Ability to work effectively with cross-functional teams and manage stakeholder expectations.
  • Experience with neural interface technologies, AI, data sets, and IoT applications is a plus.
  • Proficiency in marketing tools, data analytics platforms, and methodologies.
Education and Experience:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
  • Proven experience as a Director of Product Marketing or similar role, with a focus on performance optimization.
  • Demonstrated success in developing and executing data-driven marketing strategies and performance improvement initiatives.
  • Experience in a high-growth technology company or startup environment is highly desirable.
#J-18808-Ljbffr

  • Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction....


  • Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer...


  • Boston, United States Benchling Full time

    Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology. Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use...


  • Boston, United States Benchling Full time

    Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use...


  • Boston, Massachusetts, United States Pointr Full time

    Position OverviewCompany BackgroundPointr stands at the forefront of indoor positioning technology, dedicated to providing dependable, scalable, and user-friendly location solutions that connect individuals within various environments through Web, Mobile, and Kiosk platforms. Our innovative Deep Location platform has transformed the landscape of indoor...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is at the forefront of transforming how individuals discover the products and services they seek by developing the world's most advanced search and product discovery platform. We collaborate with numerous leading e-commerce brands to facilitate meaningful connections between customers and their ideal products.Position Overview:We are in...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is dedicated to enabling individuals to discover the products and services they require by developing the world's most advanced search and product discovery platform. We are assembling a team that can assist us in realizing this ambitious vision, transforming an industry, and cultivating a world-class culture. We collaborate with numerous...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is at the forefront of transforming how individuals discover the products and services they seek by developing the world's most advanced search and product discovery platform. We collaborate with numerous leading e-commerce brands globally to connect their customers with ideal product solutions.Position Overview:We are in search of a...


  • Boston, Massachusetts, United States Zoovu Full time

    Job OverviewAbout ZoovuAt Zoovu, we are dedicated to enhancing the way individuals discover the products and services they seek by creating the most advanced search and product discovery platform in the world. Our mission is ambitious, and we are building a team that will help us transform an industry and cultivate a world-class culture. We collaborate with...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is dedicated to enabling individuals to discover the products and services they require by developing the world's most advanced search and product discovery platform. We are building a team that can assist us in realizing this ambitious vision, transforming an industry, and cultivating a world-class culture. We collaborate with numerous...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is at the forefront of enabling individuals to discover the products and services they require through the development of the world's most advanced search and product discovery platform. We are building a team dedicated to achieving this ambitious vision, transforming an industry, and cultivating a premier organizational culture. We...


  • Boston, Massachusetts, United States Zoovu Full time

    About Zoovu:Zoovu is at the forefront of transforming how individuals discover the products and services they require by developing the world's most advanced search and product discovery platform. We are on a mission to revolutionize the industry and cultivate a world-class culture. Our partnerships with leading global ecommerce brands, including Microsoft,...


  • Boston, United States BNY Mellon Full time

    Overview Newton, Head of Marketing and Product (Managing Director) Newton is a global investment management firm owned by BNY Mellon, with offices in London, New York, Boston, San Francisco and Tokyo. It provides investment services to institutional clients, including US and global pension funds, sovereign wealth funds, central banks, endowments,...


  • Boston, Massachusetts, United States Exclaimer Full time

    Head of Content MarketingDepartment: MarketingEmployment Type: Permanent - Full TimeLocation: US - BostonReporting To: Elisabeth GoossensDescriptionHead of Content at ExclaimerThe Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and...


  • Boston, Massachusetts, United States Comniscient Technologies LLC Full time

    Job OverviewPosition: Head of Product Strategy (Global Subscriber Insights)Department: Market Performance DivisionReports To: Vice President, Product StrategyLocation: Remote - USAbout Comniscient Technologies LLCComniscient Technologies LLC stands at the forefront of delivering independent insights and analytics regarding network performance and market...


  • Boston, Massachusetts, United States Comniscient Technologies LLC Full time

    Job OverviewPosition: Head of Product Strategy (Global Subscriber Insights)Department: Market Performance DivisionReports to: Vice President, Product StrategyLocation: RemoteAbout Comniscient Technologies LLCComniscient Technologies LLC stands at the forefront of delivering independent insights and analytics into network performance and market dynamics. Our...


  • Boston, United States TAL Life LTD Full time

    Head of Global Performance MeasurementAt Fiera CapitalWe invest in creating a culture of purpose that makes our people feel valued, cared for, seen, and heard. Our approach to employee experience is tailored to your needs and ambitions:Your Inclusive Experience: We are committed to cultivating an inclusive, safe, and trusting work environment.Your Growth &...


  • Boston, United States TAL Life LTD Full time

    Head of Global Performance MeasurementApplyLocations: BostonTime Type: Full timePosted On: Posted YesterdayJob Requisition ID: JR-10486At Fiera CapitalWe invest in creating a culture of purpose that makes our people feel valued, cared for, seen, and heard. Our approach to employee experience is tailored to your needs and ambitions:Your Inclusive Experience:...

  • Head of Marketing

    3 months ago


    Boston, United States OneScreen Full time

    OneScreen.ai is revolutionizing marketing by transforming the $10B (US) market for out-of-home advertising (OOH) with a cutting-edge platform that makes it easy for marketers to use data to select the right inventory, purchase, and measure its impact. Because we believe that advertising, like life, is better in the real world. After nearly tripling revenue...


  • Boston, United States Fiera Capital Full time

    At Fiera CapitalWe invest in creating a culture of purpose that makes our people feel valued, cared for, seen, and heard. Our approach to employee experience is tailored to your needs and ambitions:Your Inclusive Experience: We are committed to cultivating an inclusive, safe, and trusting work environment.Your Growth & Empowerment: We have ambitious growth...