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Media Planning Manager

2 months ago

Chicago, Illinois, United States Carat Full time
Job Overview

We are seeking a Media Planning Manager to oversee our media strategy initiatives. This role will involve collaborating closely with clients to enhance their brand presence in the market. The ideal candidate will have a solid understanding of both traditional and digital media landscapes.

Key Responsibilities:

  • Possess a comprehensive understanding of various media channels and coordinate effectively across multiple disciplines.
  • Have a minimum of 2 years of experience in executing upper funnel media awareness campaigns.
  • Work alongside creative agencies to ensure alignment on creative assets and account requirements.
  • Design and implement integrated media plans across diverse channels, including Linear/Streaming, Paid Search, Paid Social, Radio/Audio, OOH/DOOH, Programmatic, Print, and Partnerships/Sponsorships.
  • Communicate directly with clients regarding inquiries and media strategies.
  • Demonstrate experience in local media planning and a solid grasp of the marketplace.
  • Evaluate project timelines and manage daily deliverables efficiently.
  • Analyze competitive landscapes and compile insights using agency tools.
  • Oversee a substantial media budget and maintain flowcharts.
  • Guide media channel selection and proactively identify new opportunities.
  • Supervise a Senior Associate and manage their daily tasks.

Qualifications:

  • At least 2 years of experience in media planning.
  • Experience in the TV, CTV, Social, and digital media sectors.
  • Proficient in tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, and Ad Servers.
  • Familiarity with planning sponsorship campaigns on both national and local levels.
  • Ability to foster collaborative relationships with cross-functional teams.
  • Comfortable managing budgets and possessing a strong understanding of mathematical concepts.
  • Experience in mentoring and developing junior team members.

Preferred Qualifications:

  • Knowledge of local sponsorship campaign planning.
  • Experience managing junior teammates.
  • Background in Sports or industry Partnerships and Sponsorships.

Additional Information:

The anticipated salary range for this position is competitive and will be determined based on relevant experience and qualifications. A comprehensive benefits package is available, including medical, dental, vision, and 401(k) matching.

About Carat:
Carat is a leading global media agency that focuses on delivering innovative solutions to drive growth for our clients. We are committed to fostering an inclusive and diverse workplace that empowers our employees to thrive and succeed.