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Senior Specialist, Media Planning

2 months ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom is a prominent global leader in communications planning and media management, with a legacy spanning over 80 years. Our agency is built on the foundational belief that people are at the heart of everything we do. Daily, we leverage the transformative potential of data and technology to inspire and propel both individuals and businesses forward. With a workforce exceeding 7,000 across more than 100 global offices, we collaborate with some of the world's most esteemed marketers and brands.

Role Responsibilities:

What You Will Be Responsible For:
As a Senior Associate in Media Planning, you will engage collaboratively with internal teams, vendors, and clients to craft and implement comprehensive multi-channel media strategies. Your role will involve developing innovative approaches to fulfill and surpass client business goals while providing actionable insights and recommendations.

  • Drive daily strategies to achieve and exceed client objectives.
  • Conduct research and create media Point-Of-Views (POVs).
  • Present media strategies and maintain plans, including objectives and updates.
  • Prepare detailed flowcharts and budgets for media initiatives.
  • Assist in optimizing, executing, and analyzing marketing activities.
  • Report on essential metrics for campaign performance and derive key insights for enhancement.
  • Facilitate data and insight sharing among relevant internal stakeholders to inform future strategies.
  • Build and maintain strong relationships with internal teams and client groups.
  • Support additional projects or responsibilities as assigned.
Qualifications:

What We Are Looking For:

  • A Bachelor’s degree is preferred, ideally in marketing, advertising, communications, business, sociology, or consumer insights.
  • 1-2+ years of experience in media planning across various channels.
  • Experience in digital media planning is advantageous.
  • Ability to work autonomously as well as collaboratively within a team.
  • Strong organizational, communication, time management, and problem-solving skills.
  • Detail-oriented with the capability to multitask and prioritize in a fast-paced environment.
  • A willingness to learn, embrace new technologies and solutions, and seize new opportunities.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Experience with media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.) is beneficial.
Additional Information:

Our Commitment:
Starcom is an Equal Opportunity Employer. We make employment decisions without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, national origin, age, disability, or any other characteristic protected by applicable laws.

Employee Benefits:
We offer a comprehensive range of wellness and benefits programs, including:

  • Paid Family Care for parents and caregivers.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Assistance for pet adoption.
  • Employee Assistance Programs and reimbursements for health and wellness.
  • Tuition Assistance.
  • Flexible Paid Time Off policies.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • Programs supporting diverse employee groups.

The benefits listed are available to eligible employees and are reviewed annually.