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Media Planning Associate

2 months ago

Chicago, Illinois, United States Rise Full time

The Associate Media Planner plays a pivotal role in the formulation and execution of media strategies across various platforms.

This entry-level position marks the beginning of a career in media, contributing significantly to the daily operational management of media planning and execution for designated clients.


Key Responsibilities:
  • Conduct thorough research utilizing media tools and resources to generate audience insights and landscape analysis that guide strategic decisions.
  • Collect relevant data to aid in the creation of media communication plans, including demographic insights, media consumption patterns, and cost analysis.
  • Assist in the preparation, formulation, and oversight of media communication plans and presentations for assigned accounts.
  • Maintain essential documentation such as flowcharts, buying guidelines, testing plans, budget summaries, and competitive analysis reports.
  • Generate and manage spending reports, while establishing baseline assessments of data.
  • Develop an understanding of the client's media planning processes to help achieve communication objectives.
  • Support the Media Planner as a secondary contact for both internal and external teams regarding media plan execution and maintenance.
  • Build and sustain positive relationships through effective written and verbal communication.
  • Participate in internal meetings as required.
  • Assist the planning team by keeping accurate records of all directives, work orders, recommendations, and media contracts that influence client decisions.
  • Ensure adherence to best practices and agency protocols on behalf of assigned clients.
  • Manage internal and client status reports.
  • Perform additional related tasks as assigned.


Qualifications:
  • Bachelor's degree or equivalent in marketing, advertising, or a related discipline.
  • 0-2 years of relevant experience in the field.
  • Proficient in Microsoft Office Suite.
  • Willingness to learn server-based software and tools; familiarity with any of the following is advantageous: MediaOcean, Nielsen, MRI, Scarborough, Kantar, DoubleClick.
  • Detail-oriented with outstanding organizational and multitasking capabilities.
  • Strong verbal and written communication skills for effective interaction with internal teams and clients.
  • Robust mathematical and analytical abilities.
  • Genuine interest in or knowledge of Media and Communications Planning.
  • Able to thrive in a fast-paced, collaborative environment.