Director of Brand Strategy

3 months ago

Miami, United States Vie Management Full time
Job DescriptionJob DescriptionSalary:

Who we are –

Vie offers an environment where you can thrive and your ideas are not only heard but implemented. We offer a collaborative and structured environment where our teammates demonstrate self-discipline, creativity, and entrepreneurship.

 

We attract and retain the best people by encouraging a culture of diversity and inclusion.  We collectively bring the shared experiences and unique characteristics of our team to identify the best concepts for creating inspired lifestyles.

 

Who you are –

  • Audacious, Adventurous, Bold, and Enthusiastic
  • Ethical
  • Health conscious and active
  • Connected and sociable
  • Accessible and charitable

 

Must have abilities -

  • Credibility and Leadership Skills - Diversity of experience such as hospitality, aparel, multifamily and student housing
  • Energetic and Supportive – Entrepreneurial spirit; “go-getter”
  • Ability to Communicate – Open, honest, gives and receives feedback; expresses ideas and thoughts
  • Empathetic – Kind; treat other fairly
  • Ability to Make Tough Decisions – Problem solver, provokes thought, and moves quickly towards action

 

Qualifications –

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
  • 8+ years of experience in brand strategy, marketing, or related roles, with a focus on developing and implementing comprehensive brand strategies.
  • Proven track record of successfully building and managing brand identity and positioning in competitive markets.
  • Deep understanding of consumer behavior, market dynamics, and industry trends.
  • Experience in conducting market research, competitive analysis, and brand performance measurement.
  • Strong creative and strategic thinking skills, with the ability to translate brand objectives into actionable plans and initiatives.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to diverse audiences.
  • Leadership experience, with a demonstrated ability to inspire and motivate cross-functional teams to achieve common goals.
  • Experience managing external agencies and vendors to deliver high-quality branding and marketing materials.
  • Proficiency in brand management tools, marketing analytics platforms, and project management software.
  • Experience communicating with stakeholders, investors and other parties
  • Passion for innovation and a commitment to staying current with emerging trends and best practices in brand strategy and marketing.

 

Un jour dans la vie de (A day in the life of) –

The Director of Brand Strategy plays a pivotal role in shaping the brand identity and market positioning of the organization. This position involves developing and implementing strategic initiatives to enhance brand awareness, drive customer engagement, and ultimately, achieve business objectives. The Director will provide the leadership and guidance to make the Vie Brand, the leading brand for accommodations in the United States.


  • Develop and execute comprehensive brand strategies to enhance brand equity and market presence.
  • Conduct market research and analysis to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
  • Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
  • Lead the development of brand messaging, creative assets, and marketing campaigns to effectively communicate the brand's value proposition.
  • Manage external agencies and vendors to deliver high-quality branding and marketing materials on time and within budget.
  • Monitor and analyze brand performance metrics, including brand awareness, perception, and loyalty, to measure the effectiveness of brand initiatives.
  • Identify areas for improvement and optimization in brand strategies and initiatives, based on data-driven insights.
  • Stay informed about industry trends, emerging technologies, and best practices in brand strategy and marketing.
  • Provide leadership and guidance to the brand strategy team, fostering a culture of innovation, collaboration, and excellence.
  • Mentor and develop team members, providing opportunities for growth and professional development.
  • Foster strong relationships with internal stakeholders, including marketing, product development, and sales teams, to align brand strategies with business goals and objectives.
  • Present brand strategies, plans, and performance updates to senior leadership and stakeholders, providing recommendations for future initiatives and investments.

remote work

  • Strategic Brand Director

    1 week ago

    Miami, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth PTD LTD is a rapidly expanding natural food technology company with a global presence in Australia, Europe, and the United States. We specialize in developing and marketing gut, digestive, and microbiome health foods and natural supplements designed to help our clients achieve long-lasting positive health changes and live full lives.What You'll...

  • Head of Social Media Strategy

    3 weeks ago

    Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Job OverviewPOSITION SUMMARYAre you prepared to spearhead the transformation of Luxury Brand Partners' digital presence? As the Social Media Director, you will play a pivotal role in our brand's digital journey. Your objective: to engage and inspire our audience with groundbreaking content that embodies our premium hair care offerings.Leading a dynamic team...

  • Head of Brand Strategy

    2 weeks ago

    Miami, Florida, United States Happy Koala LLC Full time

    Job DescriptionHappy Koala LLC is a rapidly expanding natural food tech business operating across Australia, Europe, and the United States. We specialize in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help our clients achieve long-lasting positive health changes and live full...

  • Digital Strategy Director

    3 weeks ago

    Miami, United States media Full time

    About the RoleWe are seeking a highly experienced and strategic Senior Director, Digital Strategy to join our team at Media.Monks. As a key member of our leadership team, you will be responsible for driving performance, guiding account teams, and orchestrating growth for our top clients.Key ResponsibilitiesStrategic Leadership: Serve as the strategic lead...

  • Head of Social Media Strategy

    3 weeks ago

    Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Position OverviewROLE SUMMARYAre you prepared to spearhead the transformation of Luxury Brand Partners' online presence? As the Head of Social Media Strategy, you will play a pivotal role in shaping our brand's digital narrative. Your objective: to engage and inspire our audience through innovative content that showcases our premium hair care...

  • Head of Social Media Strategy

    3 weeks ago

    Miami, Florida, United States LUXURY BRAND PARTNERS Full time

    Job OverviewPOSITION SUMMARYAre you prepared to spearhead the transformation of Luxury Brand Partners' online presence? As the Head of Social Media Strategy, you will play a pivotal role in our brand's digital journey. Your objective: to engage and inspire our audience through innovative and captivating content that embodies our premium hair care...

  • Senior Designer/Art Director

    3 weeks ago

    Miami, United States The Brand Collective Inc Full time

    Job DescriptionJob DescriptionThe Brand Collective is a female and minority-led full service creative agency specializing in branding, design, web, and marketing. Our brand architects serve a diverse range of industries, ranging from hospitality to food & beverage and entertainment, providing a unique approach to each project and a tailored experience to...

  • Director, Social Media

    2 months ago

    Miami, United States LUXURY BRAND PARTNERS Full time

    Job DescriptionJob DescriptionJOB SUMMARYAre you ready to lead the charge in transforming R+CO’s digital landscape? As the Director of Social Media, you will be at the forefront of our brand’s digital evolution. Your mission: to captivate and engage our audience with innovative content that reflects our cutting-edge hair care products.Leading a team of...

  • Digital Strategy Director

    1 week ago

    Miami, United States GroupM Full time

    About the RoleWe are seeking a highly skilled Digital Strategy Director to join our team at GroupM. As a key member of our organization, you will be responsible for developing and executing digital strategies that drive growth and innovation for our clients.Key ResponsibilitiesDevelop Digital Strategies: Collaborate with cross-functional teams to design and...

  • Senior Creative Director

    2 weeks ago

    Miami, Florida, United States The Brand Collective Inc Full time

    About The Brand Collective IncWe are a full-service creative agency specializing in branding, design, web, and marketing. Our team of brand architects serves a diverse range of industries, from hospitality to food and beverage and entertainment, providing a unique approach to each project and a tailored experience to each client.Driven by storytelling and...

  • Senior Vice President of Brand Strategy

    4 weeks ago

    Miami, Florida, United States UX Hires Full time

    Job OverviewPosition: Vice President / Senior Vice President of MarketingLocation: Miami, FL (Relocation offered, Hybrid option available)Role Summary:Our client is in search of a VP/SVP of Marketing with a wealth of experience in developing intellectual property brands, particularly within the toy sector. The perfect candidate will have a history with...

  • Director, Brand Partnerships

    4 months ago

    Miami, United States Social Native Inc Full time

    Job DescriptionJob DescriptionDescribed as the "Uber of Content", Social Native is a marketplace technology company that empowers marketers to create, source and optimize authentic visual content in the most efficient way possible. Leveraging the world's first AI-powered creative platform, brands such as Unilever, Adidas, L'Oréal, Crocs and Nestlé...

  • Senior Brand Manager

    2 weeks ago

    Miami, Florida, United States ExtendMyTeam Full time

    Job DescriptionWe are seeking a highly skilled Sr. Brand Manager to lead the development and execution of commercial and integrated marketing strategies for a new product line. The ideal candidate will partner with cross-functional teams to deliver annual revenue, margin, and awareness goals.Key Responsibilities:Develop and Coordinate Go-to-Market Plans:...

  • Media Strategy Manager

    4 weeks ago

    Miami, Florida, United States Spark Foundry Full time

    Job DescriptionCompany Overview: Spark Foundry is a premier global media agency dedicated to enhancing brand engagement through innovative strategies. We merge traditional media expertise with cutting-edge solutions to captivate audiences and drive brand loyalty. Our unique approach combines the agility of a startup with the robust capabilities of a global...

  • Sr Brand Manager

    3 weeks ago

    Miami, United States Pernod Ricard USA Full time

    MAIN FUNCTIONS Under guidance of CCA's Marketing Director, understand, adapt and implement Brand Owners' strategies and key brands guidelines of the following categories: Non-Scotch Whiskies, White Spirits (except Altos) and Prestige Portfolio. Link between BCOs and MCO. Define the strategic vision of the portfolio in charge for the creation and...

  • Executive Director of Marketing Strategy

    2 weeks ago

    Miami, United States Market Xcel Full time

    About the RoleWe are seeking a highly skilled and experienced Chief Marketing Officer to lead our marketing efforts and drive business growth at Market Xcel. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's vision and goals.Key...

  • Brand Strategist

    1 day ago

    Miami, Florida, United States Circle Full time

    About CircleCircle is a pioneering financial technology company at the forefront of the emerging internet of money, where value can flow freely and efficiently across borders, time zones, and currencies.Our mission is to create an inclusive financial future, where everyone has access to the tools and resources they need to thrive. We're committed to...

  • Director of Operations

    2 months ago

    Miami, United States Segrera Associates Full time

    B2B tech leader is searching for a strategic thinker to join growing team as Director of Operations and GTM Strategy and drive operations and strategic initiatives impacting customer base and customer-facing teams, including Professional Services, Support and Account Management. The ideal candidate has a strong operational mindset and excels at utilizing...

  • Director of Operations

    2 months ago

    Miami, United States Segrera Associates Full time

    B2B tech leader is searching for a strategic thinker to join growing team as Director of Operations and GTM Strategy and drive operations and strategic initiatives impacting customer base and customer-facing teams, including Professional Services, Support and Account Management. The ideal candidate has a strong operational mindset and excels at utilizing...

  • Head of Brand

    1 month ago

    Miami, United States Happy Mammoth PTD LTD Full time

    Happy Mammoth is a fast-growing natural food tech business selling across Australia, Europe and the United States. We specialize in formulating, producing and marketing gut, digestive and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again. What You...