Media Strategy Manager

2 weeks ago


Miami, Florida, United States Spark Foundry Full time
Job Description

Company Overview:
Spark Foundry is a premier global media agency dedicated to enhancing brand engagement through innovative strategies. We merge traditional media expertise with cutting-edge solutions to captivate audiences and drive brand loyalty. Our unique approach combines the agility of a startup with the robust capabilities of a global leader, catering to a diverse portfolio of renowned brands.

Position Overview:
The Manager, Planning serves as the essential daily leader for comprehensive communications planning. This role is pivotal in converting marketing media goals into actionable communication strategies while overseeing Associates through various initiatives. The Manager acts as the primary liaison for clients regarding stewardship inquiries and is expected to possess a thorough understanding of both strategic and operational media principles. They should be prepared to step in and manage situations in the absence of the Associate Director.

Key Responsibilities:

  • Support the Associate Director in all facets of media plan formulation and recommendations.
  • Interpret communication media strategies and translate them into actionable planning steps.
  • Oversee and manage Associates and the daily execution of all media activities.
  • Proactively research and identify insights to enhance media offerings.
  • Embrace the principle of 'Connections that Captivate' in all media and communication recommendations.
  • Ensure the optimal execution of all approved communication plans and projects.
  • Serve as the main point of contact for client stewardship requests.
  • Gain a comprehensive understanding of clients' marketing objectives to provide tailored media recommendations.
  • Utilize proprietary research tools and apply insights during the planning process.
  • Prepare and present communication plans, including objectives, strategies, and supporting materials.
  • Establish strong collaborative relationships with partner agencies to ensure a seamless communication process.
  • Demonstrate agility by managing multiple brands and overseeing strategic development and plan stewardship.
  • Foster collaborative relationships with implementation teams to ensure alignment with brand communication objectives.
  • Train and mentor Associates, focusing on effective delegation and team dynamics.
  • Evaluate Associate performance through the PMP process and assist in setting cascading goals.
  • Ensure accuracy in the work produced by Associates and identify opportunities for their professional growth.
  • Participate in training initiatives to enhance skills and knowledge.

Qualifications:

  • A minimum of 3 years of experience in media planning.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills with the ability to prioritize projects for self and Associates.
  • Comprehensive understanding of media fundamentals.
  • Demonstrated leadership and training capabilities.
  • Energetic and innovative approach to the planning function.
  • Preferred:
    Ability to communicate in Spanish and knowledge of the US Hispanic/LATAM audience.

Additional Information:
This role is hybrid, requiring a combination of in-office and remote work. All information will be kept confidential in accordance with EEO guidelines.



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