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Brand Strategist

2 months ago

Miami, Florida, United States Circle Full time
About Circle

Circle is a pioneering financial technology company at the forefront of the emerging internet of money, where value can flow freely and efficiently across borders, time zones, and currencies.

Our mission is to create an inclusive financial future, where everyone has access to the tools and resources they need to thrive. We're committed to transparency, innovation, and collaboration, and we're looking for talented individuals to join our team.About the Role

We're seeking an experienced Brand Manager to join our Brand Strategy team. As a key member of our team, you'll be responsible for developing and implementing brand messaging strategies that drive awareness, familiarity, and affinity with our Circle brands and sub-brands.

You'll work closely with our Marketing, Product, and Business teams to create compelling brand narratives, messaging frameworks, and positioning strategies that resonate with our target audiences. Your expertise will help us navigate the complexities of emerging markets and technologies, and drive growth through innovative brand strategies.

Key Responsibilities
  • Develop and implement brand messaging strategies that drive awareness, familiarity, and affinity with Circle brands and sub-brands.
  • Collaborate with Marketing, Product, and Business teams to create compelling brand narratives, messaging frameworks, and positioning strategies.
  • Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies.
  • Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints.
  • Supervise and contribute to production of marketing content across web, events, organic and paid social, and print/digital campaigns.
  • Work with Partner Marketing to guide partner brand activations, focusing on key strategic partners.
  • Work with Integrated Campaigns to ensure the brand is appropriately represented in all campaigns work, across the funnel.
  • Work with Influencer Marketing to enhance brand awareness and reach target audiences globally.
  • Integrate insights from partners, campaign audiences, and content creators to inform future brand strategies.
  • Collaborate with the Creative Lab to guide brand expression, driving clarity and consistency while elevating purpose and creating meaningful connections with audiences.
What We're Looking For

We're looking for a highly motivated and experienced Brand Manager with a proven track record of developing and implementing successful brand strategies that drive growth. You'll have exceptional writing ability, with the ability to adapt message and tone for a variety of audiences, as well as experience working with insights and data to build insights-backed strategies.

You'll be a team player with excellent interpersonal communication and collaboration skills, and a passion for learning new technologies. Agency experience is a plus, but not required.

What We Offer

We offer a competitive compensation package, including a base salary range of $130,000 - $170,000, plus an annual bonus target of 15%. We also provide equity, benefits, and a discretionary vacation policy. We're an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.