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Senior Vice President of Brand Strategy

2 months ago


Miami, Florida, United States UX Hires Full time
Job Overview

Position: Vice President / Senior Vice President of Marketing

Location: Miami, FL (Relocation offered, Hybrid option available)

Role Summary:

Our client is in search of a VP/SVP of Marketing with a wealth of experience in developing intellectual property brands, particularly within the toy sector. The perfect candidate will have a history with prominent brands such as Mattel, Warner Bros, and Disney.

Core Responsibilities:

  • Formulate and implement marketing strategies that align with organizational objectives.
  • Lead digital and social media marketing initiatives, product launches, and strategic partnerships.
  • Possess expertise in community management, engagement, and expansion.
  • Recognize and leverage new channel opportunities.
  • Collaborate with the Head of Growth, Community Manager, and co-founders.
  • Oversee a substantial marketing budget.

Required Qualifications:

  • 8-10+ years of experience in brand marketing.
  • Demonstrated success in developing thriving intellectual property brands.
  • Familiarity with traditional brand strategies and conventions/trade shows.
  • Startup mentality.
  • Experience in building conventional toy brands and established brands.
  • Basic knowledge of NFTs, blockchain technology, and the cryptocurrency landscape.
  • Awareness of trends, pop culture, and consumer preferences, particularly in toys and entertainment.
  • Understanding of business operations, strategic planning, and financial insights.
  • Willingness to travel or relocate to the Miami area.

Compensation Package:

  • Salary starting at $200,000+, along with bonuses and benefits.
  • Opportunities for professional growth and development.

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