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Senior Vice President of Brand Strategy
2 months ago
Position: Vice President / Senior Vice President of Marketing
Location: Miami, FL (Relocation offered, Hybrid option available)
Role Summary:
Our client is in search of a VP/SVP of Marketing with a wealth of experience in developing intellectual property brands, particularly within the toy sector. The perfect candidate will have a history with prominent brands such as Mattel, Warner Bros, and Disney.
Core Responsibilities:
- Formulate and implement marketing strategies that align with organizational objectives.
- Lead digital and social media marketing initiatives, product launches, and strategic partnerships.
- Possess expertise in community management, engagement, and expansion.
- Recognize and leverage new channel opportunities.
- Collaborate with the Head of Growth, Community Manager, and co-founders.
- Oversee a substantial marketing budget.
Required Qualifications:
- 8-10+ years of experience in brand marketing.
- Demonstrated success in developing thriving intellectual property brands.
- Familiarity with traditional brand strategies and conventions/trade shows.
- Startup mentality.
- Experience in building conventional toy brands and established brands.
- Basic knowledge of NFTs, blockchain technology, and the cryptocurrency landscape.
- Awareness of trends, pop culture, and consumer preferences, particularly in toys and entertainment.
- Understanding of business operations, strategic planning, and financial insights.
- Willingness to travel or relocate to the Miami area.
Compensation Package:
- Salary starting at $200,000+, along with bonuses and benefits.
- Opportunities for professional growth and development.
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