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Vice President of Marketing and Communications
2 months ago
The Vice President of Marketing and Communications is a critical role at United Way of Palm Beach County (UWPBC), overseeing the agency's brand management and helping lead the strategic direction for the organization. Reporting to the President & CEO, this individual is responsible for the development and execution of the overall communication and marketing strategy for UWPBC and works collaboratively across departments regarding programs the organization supports. The Vice President is accountable for positioning UWPBC as a proactive catalyst for community change and for directing the development of all external communications tailored to a variety of target audiences including current and prospective donors, community and business leaders, elected officials, media and more.
Essential Duties and ResponsibilitiesThe essential functions include, but are not limited to the following:
- Lead brand experience and engagement personnel through marketing and communications alongside donor, volunteer, and community engagement in their effort to promote and support the UWPBC brand
- Lead strategies for external communications, media, social media, advertising, and branded appearances to include audiences in different communication channels
- Oversee volunteer strategies to grow community and corporate volunteer engagement with UWPBC to create a positive experience through service to the community with intentionality to increase organizational support
- Proactively and reactively seek media coverage opportunities in ways that advance the organization's strategic goals and meet the brand within the community
- Assist in creating new revenue streams for UWPBC through creative cross promotions, sponsorships and community partnerships
- Contribute to the development of new corporate campaigns and partnerships
- Grow the community engagement strategy through United Way events, volunteer projects, and external community events
- Grow involvement and enhance the customer and donor journey through intentional engagement (e.g., smaller events, tailored communications, inspired advocacy, top of mind branding)
- Represent UWPBC in the media and before a variety of community groups to increase brand awareness and share the organization's impact and community support
- Utilize communication strategies to make UWPBC's mission a cause people can identify with and take action to support, achieving an emotional connection with target audiences through marketing materials, events, and other communication vehicles
- Develop strategies for a tailored donor experience including using appropriate tools (e.g., website, CRM, etc.)
- Evaluate data insights across all channels to ensure strategic goals for marketing and communication are achieved
- Participate on relevant community task forces, commissions, and committees
- Assist with the organization's disaster response efforts
- Lead the Marketing Team to develop and execute effective strategies across multiple communication channels, including implementation of a marketing plan
- Assist, as assigned by management, with the organization's disaster response efforts
- Perform other duties as opportunities are presented and/or assigned
- Ability to build consensus and facilitate collaboration and productive relationships with diverse individuals, groups, organizations, and community
- Flexibility and ability to work on multiple high priority projects
- Ability to analyze work plans strengths/weaknesses and develop innovative strategies to maximize results
- Must be flexible with changes, able to work independently, and have strong problem-solving skills
- Strong organizational, time management, interpersonal, and communication skills
- Demonstrated excellent verbal and written communication skills
- Ability to successfully collaborate across departments and lead teams
- Demonstrated outstanding interpersonal, meeting facilitation, and organizational skills
- Proven ability to effectively evaluate, analyze and interpret data and information to advance and align strategies
- Bachelor's degree in related field is required
- 10+ years of marketing, public relations, or community relations experience preferred
- Experience working in a team environment, facilitating groups, and working with leadership volunteers
- Hands-on expertise in marketing databases & CRM tools
- Proficiency in Microsoft Office products including Word, Excel, Publisher, and PowerPoint
Physical Demands and Work Environment
To perform this critical position successfully, the Vice President of Marketing and Communications must be able to fulfill all of the elements of the job description to the highest standard and be able to work well with colleagues in a high energy and collaborative work environment. All employees are expected to contribute to ongoing growth and improvement in their departments via excellent job performance and proactive communication.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand, walk, bend, lift and carry objects, and drive. Job requires frequent verbal and written communication. Computer, telephone, copier, and fax use are required.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
