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Vice President, Marketing
2 months ago
Vice President, Marketing
Spring Education Group (PA), 1615 West Chester Pike, West Chester, Pennsylvania, United States of America
Req #7576
Friday, September 6, 2024
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.
SUMMARY:
The Vice President of Marketing for Early Childhood Education Schools will be responsible for driving both new student acquisition and existing student retention/re-enrollment. This role is accountable for generating new student leads and driving the effective conversion of those leads to enrollment. This individual will work cross-functionally to deliver a complete marketing program, data management, and implementation plan.
We are seeking a dynamic individual who embodies entrepreneurial spirit and is capable of spearheading initiatives that drive growth and innovation. This role requires adeptness in crafting and implementing scalable business processes while fostering a culture of adaptability and continuous improvement within the organization. The ideal candidate will thrive in an environment where they can effect meaningful change, shaping both operations and business culture to achieve strategic objectives. The Vice President of Marketing reports to the President, Early Childhood Education for this school group consisting of 136 private preschool brands across 18 states.
RESPONSIBILITIES:
Strategic:
Develop, maintain and optimize the inquiry-to-new enrollment conversion process as well as new enrollment goals and budget for the regions
Improves and optimizes cost-per-inquiry and cost-per-enrollment of the various marketing programs and vehicles, while also increasing inquiry volume
Develops overall media strategy
Manages marketing vendors, the marketing calendar, and marketing budget as well as both online (vendor and/or internal resources) and offline (e.g. Direct Mail and Print) campaign management.
Analyzes and reports on marketing metrics
Plans and supports grassroots marketing initiatives
Leadership and Culture Development:
Works with regional directors to ensure alignment of priorities and implement enrollment strategy and processes to deliver strong enrollment performance
Create and deliver professional development programs for Admissions Directors and Admissions Representatives
Cultivate a transparent, data-informed culture focused on results
Brand Building:
Increases overall brand awareness/equity in existing and new markets
Explores and leverages various “brand marketing” vehicles to build Specialty brand and program awareness (e.g. offline media, public relations, grassroots events, etc)
Expectations:
Regularly review marketing results and collaborate with internal partners to optimize marketing efforts
Implement and maintain sales and lead conversion best practices, including real-time feedback and clear, aligned and measurable goals
Prioritize team’s activities in line with company goals and objectives
Monitor team and process effectiveness through KPI tracking
Continuously optimize inquiry conversion activities
Identify areas of opportunity and design and conduct training and team development
Maintain and promote an in-depth understanding and robust usage of the CRM system
Actively problem-solve by working through the organization when necessary
Foster a results-oriented, adaptable operating culture
Build strong relationships with heads of schools and other leadership partners
ESSENTIAL SKILLS & EXPERIENCE:
Experience:
A minimum of 7 years of successful operational experience with profit/loss accountability in a sales or lead conversion environment
7+ years in a similar role, with direct experience in acquisition marketing
Bachelor’s Degree in business, education, or related discipline; Master’s Degree preferred
Knowledge of best practices in enrollment with a proven track record of achieving enrollment objectives
Experience developing and implementing strategic marketing and/or outreach campaigns preferably in a centralized, multi-unit operation
School-based leadership experience a plus
Qualifications:
Track record of achievement in marketing campaign management, driving organizational change and creative problems solving
Strong lead conversion expertise
Track record of effective use and stewardship of data
Excellent communication skills
Strategic and decisive mindset with the ability to manage priorities effectively
Communication & Interpersonal Skills:
Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership.
Exhibits interpersonal skills for creating productive working relationships with various stakeholders
Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
Remain accessible and responsive to all members of the SEG community
Use technology systems to communicate with members of the SEG community effectively
Physical Demands:
Frequent speaking and listening (over 75%). Must be proficient in speaking, writing and reading English
Employee is regularly required to speak, hear and use clear vision with or without correction. This may include viewing small numbers.
Frequent use of computer keyboard and mouse (over 50%).
TRAVEL: Must be able to travel by air, rail or motor vehicle for school and regional office visits, required training, and for development purposes.
This position follows a hybrid office model, combining remote work with in-office presence. The successful candidate will be expected to work from our east coast office in West Chester, PA.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.
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