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Lifecycle Marketing Manager

3 months ago

Bodega Bay, United States Fictiv Full time
Job DescriptionJob Description

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster

Fictiv, coined the "AWS of manufacturing," is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team

Impact In This Role

Fictiv is looking for a rock-star Lifecycle Marketing Manager to support the strategy and execution of end-to-end lifecycle marketing initiatives, driving initial and repeat conversions, retention and expansion strategies.

The focus is instilling loyalty and advocacy within our ever-growing customer base. Our ideal candidate will be an email expert with the curiosity to leverage new channels, have an experimental mindset and be data-driven to the nth degree. In this role you will be responsible for helping to define and execute critical email marketing strategies across the entire customer journey with the goal of maximizing customer LTV.

You will report to the Sr. Lifecycle Marketing Manager.

What You'll Be Doing
  • Develop AB testing roadmap to optimize each stage of the customer journey, which include onboarding, engagement, and retention
  • Optimize email nurture programs to improve velocity and frequency of first-time customers becoming power users
  • Analyze and report on key channel metrics and business KPIs
  • Work with the marketing communications team to leverage new capabilities/features, case studies, testimonials, and quotes in LCM campaigns
  • Maintain positive and productive relationships with product marketing, product management, and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the target audience
  • Refine customer loyalty and referral marketing programs
  • Great collaboration with MarketingOps, RevOps, Content & Creative teams to bring campaigns to life
  • Stay on top of email best practices and industry trends
  • Leverage Marketo and modern marketing tools (Drift, Printfection, Salesforce, etc.) to develop automated campaigns that deliver the right message, to the right person, at the right time
Desired Traits
  • A minimum of 5-7 years of experience in customer marketing, preferably at a digital manufacturing or eCommerce-based company that also supports an enterprise selling motion
  • Experience building, executing and scaling cross-functional email marketing campaigns
  • Direct experience using marketing automation platforms, with Marketo experience strongly preferred
  • A proven track record of delighting customers and creating successful marketing programs aimed at customers
  • Knowledge of audience segmentation through profile attribution and content/channel engagement
  • Basic understanding of integrated marketing tech stacks and the flow of data between CRM, Business Intelligence Platforms and Automation Tools
  • Expert in segmentation, list management, and email marketing best practices
  • Experience implementing and measuring AB testing
  • Strong communication skills without fear of over-communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
  • An understanding of the mechanical engineer persona and the buyer journey would be preferred
  • You share our values, and work in accordance with those values
Perks and Benefits
  • Competitive medical, dental, and vision insurance
  • 401K plan
  • Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
  • Annual Education stipend
  • Parental leave programs
  • Paid volunteer days
  • Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
  • And much, much more

Salary range: $120,000 to $135,000 per year, depending on experience

Fictiv is continuing to expand our remote US workforce. Applicants from the following states are eligible to apply:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Interested in learning more? We look forward to hearing from you soon.

About Fictiv

Our Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.

This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.

We're actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.