Global Lifecycle Marketing Strategist

5 hours ago

Bodega Bay, California, United States Linda Werner & Associates Full time
Job Description

We are seeking a highly motivated Global Lifecycle Marketing Specialist to join our dynamic and collaborative team of marketing professionals. This role is essential to our integrated marketing function, focusing on driving the strategy and execution of digital lifecycle campaigns, including lead nurturing, opportunity acceleration, and customer onboarding, up-sell, and cross-sell initiatives through email and other channels.

Key Responsibilities:

  • Develop a comprehensive lifecycle communications strategy to enhance engagement across the entire customer journey.
  • Continuously refine the content, timing, and cadence of lifecycle communications to improve user experiences and achieve business objectives.
  • Gather and analyze audience insights to inform marketing decisions.
  • Collaborate with business partners to translate vision into actionable campaigns, focusing on personalization.
  • Work with content and digital marketing teams to identify, test, and optimize high-performing content at each stage of the funnel across all marketing channels.
  • Manage relationships with email marketing agencies to support design and content campaigns for lifecycle programs.
  • Develop lifecycle marketing KPIs and a reporting framework to quantitatively measure performance and impact.
  • Manage deadlines and align with editorial calendars to support nurture campaigns for monthly, one-off, and cadenced communications.
  • Foster strong relationships with product marketing, channel sales, marketing automation and operations, market research, and customer success teams.

Required Qualifications:

  • 8+ years of experience in B2B marketing, with 3+ years in email marketing, lifecycle marketing, or retention marketing.
  • Creative thinking with data-driven decision-making skills.
  • Proven ability to manage multiple projects simultaneously and meet tight deadlines.
  • Expertise in synthesizing quantitative and qualitative data into actionable insights.
  • Experience leveraging digital analytics and insights for audience segmentation and campaign decisions.
  • Strong project management skills, from conception to completion.

Preferred Qualifications:

  • A/B testing skills, including proficiency in testing subject lines, email copy, and CTAs to optimize open and click-through rates.
  • Copywriting skills, including expertise in crafting compelling copy that drives conversions.
  • Segmentation, automation, and tool integration skills, including strong understanding of segmenting email lists and delivering targeted drip campaigns based on data.
  • Customer journey knowledge, including in-depth understanding of the customer journey and sales funnel.
  • Retention skills, including proficiency in designing drip campaigns and creating content aimed at retaining subscribers and customers.
  • Campaign ideation skills, including ability to brainstorm and develop innovative campaign ideas that resonate with different customer segments and drive action.
  • Expertise in email best practices and customer database management, including comprehensive understanding of email marketing best practices and effective management of customer databases.
  • Experience with programmatic personalization, including skilled use of technology for programmatic personalization at scale.
  • Regulatory knowledge, including familiarity with CAN-SPAM, GDPR, CCPA, and other regulations affecting global communications.
  • Basic knowledge of HTML for email formatting and troubleshooting.

Location: Remote (CA)

Role type: Contract 12 Months Position

Expected hours: 40 per week

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Do you or will you in the future require any sponsorship to work in the US?

Language:

  • English (Required)

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