Vice President, Commercial Marketing Strategy

1 month ago

Bedford, United States Lantheus Medical Imaging Inc Full time
Job DescriptionJob Description

Lantheus is headquartered in Bedford, Massachusetts with offices in New Jersey, Canada, and Sweden. For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio.

Lantheus is an entrepreneurial, agile, growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight and follow disease. At Lantheus our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success; we respect one another and act as one knowing that someone’s health is in our hands. We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team.

Key Responsibilities/Essential functions:

  • The VP Commercial Marketing Strategy will report to Chief Commercial Officer. This role will provide Marketing oversite to our entire Lantheus Portfolio, New Product Planning, and all commercial launches.
  • Lead Lantheus marketing strategy for all our Product and New product Portfolio.
  • He/She will lead and provide oversite to marketing team with the creation and development of all of Lantheus strategic brand plans, tactical plans, launch plans and the strategic & tactical execution to meet brand objectives and performance targets.
  • Implement metrics with leading and lagging indicators to effectively assess and measure brand strategy and tactical execution effectiveness.
  • Lead the crafting of brand assets, inclusive of branded and unbranded, to promote and secure market leadership position in all our Product Portfolio.
  • Cross-collaborate and foster strong partnerships with Sales, Market Access, Medical, Regulatory, Legal, Clinical, Finance, Business Insights & Analytics, and other functions to ensure aligned objectives and brand strategy implementation throughout the organization.
  • Develop and cultivate the growth of strong relationships and insights with customers, external experts, thought leaders, Centers of Excellence, academic institutions, advocacy organizations and other select stakeholders.
  • Ability to analyze and translate customer and market insights to identify brand opportunities and challenges through Market research and Competitive Intelligence.
  • Manage the entire marketing budget for all products, launch and new product planning to plan and ensure investment spend aligns to strategic objectives.
  • Manage and lead VP, ED and Sr. Directors and foster professional development and career progression.
  • Manage third-party agencies to ensure strategic alignment and execution of programs and tactics in a timely fashion and on budget.
  • Ensure all marketing activities are compliant with pharmaceutical regulatory and legal compliance.
  • This position is highly visible within the Lantheus organization and requires thoughtful collaboration and purposeful engagement with the cross-functional leadership team, including Executive team and the Board.

Qualifications:

  • Undergraduate degree required / MBA degree preferred.
  • Minimum of 15+ years of pharmaceutical marketing experience
  • Minimum 12 + years of leadership experience.
  • Pharmacy Marketing experience required.
  • A passion for brand building and proven experience designing successful, innovative and Consumer marketing campaigns.
  • Lead Launch Excellence program
  • Demonstrated understanding and fluency of the business drivers, dynamics, and regulations within institutional settings, radiopharmaceuticals, and the healthcare industry.
  • Demonstrated strong business analytic ability to analyze data as well as develop, execute, and adjust business plans.
  • Excellent interpersonal, written, and verbal communication skills, and the ability to effectively deliver executive presentations.
  • Routine travel (approximately 30%) as necessary or required based on business need (including for visiting customers in-person and mandatory in-person travel), which may include overnight and/or weekend travel and regularly flying on airplanes.
  • Demonstrates leadership capabilities; builds and develops high performing teams; cooperation of business areas and levels; crafts and sells a compelling vision, evolves vision or objective into an operational plan. Develops and manages to a budget and provides proactive updates on impact to department or corporate financials.

Core Values:

The ideal candidate will embody Lantheus core values:

  • Let people be their best
  • Respect one another and act as one
  • Learn, adapt, and win
  • Know someone’s health is in our hands
  • Own the solution and make it happen

Lantheus is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Lantheus is an E-Verify Employer in the United States. Lantheus will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the Lantheus Talent Acquisition team at talentacquisition@lantheus.com.

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