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Business Development Manager
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Digital Marketing Manager
2 months ago
- Develop and implement digital marketing strategies to drive online traffic and engagement.
- Manage and optimize online marketing campaigns, including SEO/SEM, social media, email, and display advertising.
- Utilize analytics tools to measure and report on performance of digital marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Manage and improve online content, considering SEO and Google Analytics.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns.
- Identify trends and insights, and optimize spend and performance based on insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures.
- Manage and maintain the organization's website and e-commerce platforms.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.
- Stay up-to-date with the latest trends and best practices in online marketing and measurement.
- Regularly communicate with other team members to ensure alignment with cross-functional goals.
- Drive traffic to company pages and generate interest in products and services.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven working experience in digital marketing, particularly within the online space.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong analytical skills and data-driven thinking.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong leadership and project management skills.
- Excellent written and verbal communication skills.
- Team player with the ability to work cross-functionally.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid understanding of e-commerce, PPC, email marketing, and social media.
