Digital Asset Marketing Manager
4 weeks ago
What are we looking for in our Digital Asset Marketing Manager?
Russell Tobin's client, a social technology company is seeking a Marketing Manager to work remotely
The role entails organizing, prioritizing, and scheduling content to increase engagement with media on AR/VR surfaces, requires strong organizational skills, a creative mindset and experience in VR marketing.
Apply Now
Job title: Marketing Manager
Employment Type: Contract/Remote (Locals to LA preferred)
Pay rate: $73- $85/hr, DOE
Responsibilities:
- Coordinate digital asset production and workflow to produce and distribute digital assets for promotion (including PR, comms, social media, VR modules, and VR discovery channels)
- Create workback schedules and manage day-to-day communication with internal and external agencies and stakeholders as it relates to promotional campaigns.
- Oversee campaigns from inception through launch and post-launch engagement
- Monitor and report on campaign performance and VR placements to advocate for improvements or optimizations
- Develop, manage and execute digital marketing strategy updating as priorities shift, and communicate updates to stakeholders
- Create internal development documentation and best practices for the digital landscape
- Ensure all campaigns adhere to brand guidelines and marketing strategies
Lightweight copywriting for some marketing promotions - Develop templates promotional plans for content launches and work with various marketing stakeholders and teams to execute
- Strong communication skills global counterparts internally and externally and ability to advocate for needs to leadership
- Create internal and external wrap up reports highlighting wins and learnings of a campaign
Requirements:
- Bachelor's degree and 6+ years of relevant work experience in marketing, creative operations, digital production, or media
- Exposure to media planning or production, agency experience, or experience in high-volume asset management
- Experience with content management systems and publishing/programming tooling
- Working experience using Adobe Photoshop, Content Management Systems, and HTML
- Strong understanding of digital/social media landscape
- Experience working with cross-functional teams in a matrixed environment
- Excellent planning, organizational, execution, and time management skills with an ability to meet all deadlines
- Required skills: Marketing Strategy, Marketing Execution,
- Experience in AR/VR/MR (can be into it themselves or have worked with clients in space).
Nice to have:
- Well versed in the current Entertainment landscape, and consumer trends
- Hands-on experience with campaign data analysis and insights, including social and website/app data
- Experience with social media, communities, and paid marketing
- Production and on-set experience
- Marketing experience within the gaming space
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
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Rate/Salary: $73- $85/hr, DOE
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