E-Commerce and Digital Marketing Manager
3 weeks ago
Venice Of America (VOA) is the first cannabis company to bring national brands into the recreational cannabis space. By implementing the highest quality production standards and breakthrough innovation, it has successfully launched 3 brands into the CA market and holds 4 out of the top 5 best selling cannabis beverages in the state. VOA is proud to reimagine our portfolio of national brands into the recreational space. It represents a major milestone for the cannabis industry, and it’s a flag that we continue to wave proudly, every day. Join us as we continue to expand our team and products in 2024 and beyond.
Gorilla Energy, a top 10 global energy brand, is disrupting the energy category and launching in the US in 2024. Backed by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great-tasting items with transparent ingredients, as well as forging strong social and distribution partnerships. Join us as we grow and transform the energy drink market in the US
Right now we’re looking for an E-Commerce & Digital Marketing Manager to work across Gorilla and VOA, someone who is ready to unlock brand potential and is ready to be the face of our brands in the market.
Objectives And What You'll Do:
As our E-Commerce and Digital Marketing Manager, you will be living, breathing, and articulating our brand worlds through the digital lens. Your central driving goal will be to help grow our brand awareness and loyalty, influencing locally and globally.
You’ll help bring the brand to life and take actions each day that help us achieve our higher purpose and vision.
The heart of the role is ensuring that the brand is delivering on its promise, in every context.
This role is hybrid, in office 2 days a week.
Responsibilities:
- Strategize, develop, and execute all digital marketing including: SEO/SEM campaigns, e-commerce/D2C, email, social media, display advertising and paid media campaigns.
- You will be responsible for supporting our paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of our paid media spend regionally
- Develop a comprehensive, national e-commerce marketing strategy to increase customer traffic, drive conversion and grow AOV.
- Develop KPIs and scorecards to track initiative progress/performance to drive a focus on results and execution
- Prepare analytics, reports and dashboards on overall performance of digital marketing campaigns, including ROIs/ROAS and KPIs.
- Share insights and learnings cross functionally to brand product and executive teams
- Analyze and evaluate end-to-end customer experiences across multiple channels and customer touch points.
- Structure conversion points and optimize user funnels
- Develop and monitor campaign budgets across paid media, website, content, and social buckets.
- Collaborate with agencies and vendor partners
- Research, analyze and track consumer behaviors/trends, and implement research into digital marketing campaigns
- Collaborate cross functionally and work alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity is maintained across all digital platforms.
- Negotiate advertising contracts and media spends
- Stay current with emerging trends and opportunities in the digital marketing ecosystem.
Requirements:
- Bachelor’s degree in marketing or related field required.
- 3-5 years experience working in digital and social media marketing.
- Demonstrated track record of innovation social/digital marketing campaigns
- Proficiency working on e-commerce platforms (Shopify).
- Proficiency of automation tools (Klaviyo).
- Demonstrable experience leading and managing SEO/SEM, email, keyword search, social display programming campaigns (Meta/Instagram)
- Experience optimizing landing pages and user funnels, A/B testing, multivariate experiments.
- Knowledge of digital analytics tools (Google Analytics).
- An analytical mind, with a passion for measuring data.
- Demonstrable experience in acquisition tools and paid strategy.
- In depth knowledge of current digital trends.
If this is you please apply now
Venice Of America and Gorilla take pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, we welcome opportunities to learn from each other, our customers, and business partner
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