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Digital Marketing Specialist

1 month ago

Los Angeles, United States Dalvin Innovations, Inc. Full time

Company: Dalvin Innovations INC

Brand: Amolen3D

Location: 8271 Melrose Ave, Ste 200, Los Angeles, CA 90046

Job Type: Full-Time


About Us:

Dalvin Innovations Company, home to the Amolen3D brand, is a leading name in the 3D printing industry, renowned for our innovative filament products. We are committed to pushing the boundaries of 3D printing technology and offering high-quality solutions to our customers. Our brand is built on creativity, professionalism, and a passion for excellence.


Position Overview:

We are seeking a talented and driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, increase sales, and enhance brand visibility across various platforms. You will work closely with our marketing team to manage campaigns, optimize ad performance, and engage with our audience through creative and impactful content.


Key Responsibilities:


  1. Sales and Metrics Management:
  • Achieve monthly sales targets for Shopify and TikTok by implementing effective marketing strategies and promotions.
  • Drive traffic to our Shopify website and monitor session metrics to meet monthly goals.


2.Website Maintenance:

  • Maintain and update the Shopify website with accurate and engaging content.
  • Implement improvements based on user feedback and analytics to enhance user experience.


3. Campaign Management:

  • Plan, launch, and manage major marketing campaigns, ensuring timely execution and successful performance.
  • Monitor and analyze campaign results to measure effectiveness and make necessary adjustments.


4.Paid Advertising:

  • Oversee and optimize Google Ads, Bing Ads, Meta Ads, TikTok Ads, and other paid advertising campaigns.
  • Analyze ad performance and adjust strategies to maximize ROI.


5.SEO and Content Optimization:

  • Optimize website content for search engines and conduct keyword research to improve organic search rankings.
  • Develop and manage high-quality content strategies, including blog posts and articles, to drive traffic and engagement.


6.Email Marketing:

  • Manage email and SMS marketing campaigns, focusing on increasing open rates and click-through rates.
  • Develop and implement strategies for customer engagement, loyalty programs, and feedback initiatives.


7.Monthly Planning and Reporting:

  • Create detailed digital marketing plans each month and measure campaign performance against goals.
  • Report on campaign effectiveness and provide insights for continuous improvement.


8.Analysis and Creativity:

  • Conduct market and competitor analysis to identify trends and optimize marketing strategies.
  • Brainstorm and implement innovative digital marketing strategies to drive brand growth.


Qualifications:


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, including campaign management, SEO, and paid advertising.
  • Strong knowledge of Google Ads, Bing Ads, Meta Ads, TikTok Ads, and other digital marketing tools.
  • Experience with email marketing platforms, such as Klaviyo.
  • Excellent analytical skills and ability to interpret data to make informed decisions.
  • Creative mindset with a passion for developing engaging content and innovative marketing strategies.
  • Strong organizational and project management skills.


What We Offer:

  • Competitive salary and benefits package.
  • 401k plan.
  • Paid holidays.
  • Health insurance.
  • Opportunity to work in an innovative and dynamic environment.