Digital Marketing Manager

3 weeks ago


Los Angeles, United States Lycatel LLC Full time $97,000 - $125,000
Job DescriptionJob Description

Founded in 2006, Lycamobile is a solution for those who want to connect back home.  As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.

Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers.  With that ethos imbedded into our vision, Lycamobile is currently seeking a Digital Marketing Manager located in the West Los Angeles, CA area.

The ideal candidate will be an experienced, motivated Marketing Leader with the ability to manage our  deep into data to inform business requirements and up level content and reach of our marketing campaigns. The Digital Marketing Manager will possess an entrepreneurial spirit, a data driven mindset, and the ability to work effectively within a global environment.

Essential Duties and Responsibilities:

 ·       Plan & manage all digital marketing and advertising campaigns from a strategy to hands-on execution including paid search, paid social, re-marketing and affiliate marketing partnerships.

·       Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

·       Collaborates with internal teams to build ad creative, landing pages, copy writing, and optimize user experience.

·       Identifies trends and insights and optimizes spend and performance based on the insights.

·       Brainstorms new and creative growth strategies through digital marketing.

·       Plans, executes, and measures experiments and conversion tests.

·       Identifies critical conversion points and drop off points and optimizes user funnels.

·       Contribute to building and evolving our Martech stack.

·       Collaborate with agencies and other vendor partners.

Education and/or Work Experience Requirements:

 ·       Demonstrated experience leading and managing SEM, marketing database, email, social media, affiliates and or display advertising campaigns.

·       Minimum of Five (5)  experience in Digital Marketing working for an eCommerce or Direct-to-Consumer brand (excluding internship experience).

·       Experience in optimizing landing pages and user funnels.

·       Experience with A/B and multivariate experiments.

·       Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, SEMRush, etc.).

·       Bachelor’s degree in Marketing or a related field.

·       Self-starter with a “roll-up sleeves and figure it out” spirit – we are a lean team and need people who thrive in a fast-paced environment.

·       Previous experience in a high growth environment is a plus.

  

Lycatel LLC is an equal opportunity employer.  We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression. 

 

 

 

 

Company DescriptionAbout Lycamobile:

The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.

Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.Company DescriptionAbout Lycamobile:\r
\r
The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.\r
\r
Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.

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